DAA Washington DC Symposium 2013 Speakers

DAA DC Speaker Biographies



Robert Bole, Director of Innovation at the BBG

Robert Bole is the Director of Innovation at the BBG. In this role he manages strategy and operations of US International Media's digital distribution platforms, as well as leads the development of next generation mobile, social and video/audio applications. His duties include leading digital media strategy to reach 30+ million weekly global digital audiences of BBG and its networks: the Voice of America, Radio Free Europe, Radio and TV Marti, Radio Free Asia, and the Middle East Broadcasting Networks.



Susan Fariss, Web Analytics Manager, American Chemical Society

For the past 12 years, Susan has accumulated extensive experience in web analytics and evaluation, web content management, search engine optimization, information architecture, and user-centered design, working on award winning sites such as Business.gov, MedlinePlus.gov, and USASearch.gov. Her experience encompasses a strategic view of web site improvement and development, her focus on the use of evaluation techniques and standards-based design and best practices in order to create a truly usable site/application. And on top of that, she’s also just a very nice person.




Eric Feinberg, Senior Director, Mobile, Media & Entertainment, ForeSee


Eric provides leadership to ForeSee's mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings.

Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and is a frequent presenter at conferences in the U.S. and UK. Eric is the Co-Chairman of the Digital Analytics Association's Membership Committee and serves as instructor for various trade groups on the importance and application of attitudinal analytics.

Previously, he has held positions that include web analyst, multichannel strategy consultant, usability specialist and focus group moderator. His goal is to best understand and motivate multi-channel consumers on behalf of his clients.




Sue Feldman, National Cancer Institute, National Institutes of Health

As the Web Analytics Program Manager at the National Cancer Institute (NCI), Sue has been instrumental in NCI’s evidence-based, data driven and customer-centric approach to Web development and has served as the principal advisor to the Office of Communications and Education on matters relating to digital metrics and evaluation, including customer satisfaction surveys and user experience.

For over 15 years, Sue has focused on strategies for communicating cancer information and effectively delivering this information to patients, health professionals, scientist researchers and the public throughout the world in the most useful and usable way possible. Sue implemented the NCI Web Analytics Program to better understand user needs for health information and user motivations for seeking and using such information, and to respond more quickly and effectively to customers’ changing demands impacted by the ever-evolving web environment.



Phil Kemelor, Ernst & Young

Phil Kemelor is Senior Manager, Ernst & Young, Advisory Services - Digital Analytics Center of Excellence. One of the earliest adopters and advocates for the use of Web analytics, Phil has 17 years of experience in the field as a practitioner, industry analyst and consultant. Phil joined Ernst & Young in April 2013, through its acquisition of Semphonic, one of the nation's leading digital analytics consulting firms. Phil led Semphonic's Washington DC practice, and developed and applied digital analytics approaches for government and nonprofit organizations. Phil created the Digital Analytics Return on Investment Framework that has served as the foundation for Semphonic's strategic analytics engagements at many leading financial services and media companies.

Phil wrote and published The Executive’s Guide to Web Site Measurement andTestingin 2006 and served as the lead analyst for The CMS WatchWeb Analytics Reportfrom 2007 to 2010. Prior to joining Semphonic, Kemelor co-founded the professional services group and served as Principal Consultant at NetGenesis, one of the first Web analytics software companies and developed the first Web analytics program at Bell Atlantic.


Katie Lancos

For the past 3 years, Katie has worked at iStrategyLabs as a Creative Strategist, managing web projects and data-driven analysis for Fortune 500 brands, startups, and non-profits. She comes from an eclectic creative background of graphic design, web development, and event management, having worked at event-planners Lindy Promotions and branding firm Mediastudio. While people identify with either the left or right brain, she has the fortune of drawing from both. This hybrid creative-technical approach to data is what sets her apart from digital strategists on one end and data scientists on another.

Katie graduated with a BFA in graphic design from the University of Notre Dame and is currently (3 days away from) completing her Masters in Public Relations and Digital Communications at Georgetown University.



Jodi McDermott, Vice President, Digital Analytix Product Management at comScore, Inc.

Jodi has been working in Digital Analytics since 2002 and joined comScore’s Product Management team in 2010 where she is responsible for developing and managing comScore’s Digital Analytix software as a service platform. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.

In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at USATODAY.com.

She is a Board Member for the Digital Analytics Association where she serves as the association’s Treasurer and is a frequent industry speaker on web analytics and digital measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.



Jim Sterne, eMetrics Summit & DAA

Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 30 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.

Sterne has written seven books on Internet advertising, marketing, and customer service including, his most recent, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

As a Founding Director and President since 2004, Jim is the Association's spokesperson and chief cheer-leader, leading the organization to deliver on its mission - uniting and educating analytic professionals, consultants, practitioners and ducators.



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