Dallas 2014 Symposium Speakers

Kiele Cauble, Manager Web Analytics, Thomson Reuters

Kiele currently manages analytics at Thomson Reuters on their Tax and Accounting line of business; responsible for the global analytics needs of the various brands and business units, focusing on marketing and ecommerce performance.  Before joining TR, she lead the digital analytics effort on the Performance Analytics team at American Airlines; also responsible for the global analytic needs of their ecommerce properties and digital channels.  In her roles, she helps leverage reporting analysis for strategic decision making and champions web analytics within the enterprise. 

Prior to AA, she worked in marketing analysis and database reporting, focusing the last ten years on customer conversions, online business strategy and website optimization. An accomplished project manager and team leader with over 10 years of experience with analytics and database tools having worked at both fortune 500 businesses and ad agencies, supporting well-known brands such as Acer, Adaptec, Citrix, Compaq, Epson, Freeman Companies, Gartner Group, Hilton, IBM, Intel, Kodak, Microsoft, Motorola, Netgear, Nissan, Principal Financial Group, Purina, Symantec, TDK Electronics and Verizon.

Ernie Cote, CEO, Chemical Info

Ernie has over 20 years of experience in consulting, marketing and general management with industry leaders Aspect, Nuance, Convergys and Cisco. Most recently as President of Vertical Nerve, a provider of Google Analytics consulting services, he led the company to recording growth. Ernie believes in truly listening to clients and building solutions that address their business challenges.

Ernie serves on the boards of the Digital Analytics Association Dallas Chapter and the University of Texas at Dallas Marketing Advisory Board. He is a regular lecturer in the Baylor University Executive MBA program and a Tech Wildcatters mentor.

Damian Fernandez-Lamela Director, Marketing Analytics, RealPage Inc.

Damian Fernandez-Lamela is the Director, Marketing Analytics for RealPage Inc. a 2 billion dollars market capitalization SaaS company (Nasdaq:RP). He runs marketing analytics for the insurance business eRenterPlan, the market leader in renters insurance.

Damian has more than 18 years of experience in strategy and marketing -with a focus on applying analytics to gain a competitive advantage. He was Senior Director, Analytics for Enterprise Spectrum (Omnicom Group) where he managed the team providing marketing analytics to AT&T, U-verse & AT&T Mobile. Before that for 5 years Damian had been the Global Marketing Analytics and Media Optimization Manager at DELL where he managed the team that developed marketing analytics worldwide optimizing marketing decisions for over $1 Billion in annual advertising spend.

He has an MBA from MIT Sloan School of Management and a Master in Software Engineering from University of Salamanca, Spain. He is Vice President of the MIT Alumni Association of DFW and he has been a speaker at several universities.

Marcela Gutierrez, Senior Web Analyst, Fossil Inc.

Marcela Gutierrez is the Senior Web Analyst at Fossil. Prior to Fossil, she worked at IBM providing client support with IBM Digital (aka Coremetrics). She helped clients utilize the tool and provided consulting on Best Practices. Marcela has 8 years of experience in Ecommerce. She loves to travel, play sports, and dance.

Kelly Hansen | AVP, Insight | Ansira

Beginning her career in Chicago, Kelly spent more than 6 years at Orbitz, contributing to Advertising Operations, Product Marketing, Revenue Management and Analysis. The experience she gained working on several aspects of the business from pre-website launch through multiple company expansions and acquisitions built a foundation of technical and analytical curiosity that ultimately led Kelly to a career in Analysis and Insight. Kelly helps her clients implement web analytics solutions that lead to deeper insight and opportunities for optimization. Since joining Ansira in 2010, Kelly has provided leadership direction on tracking, analysis and insight for a variety of clients including The Cheesecake Factory, Dave & Buster's, Rent-a-Center, Carpet One and Mitsubishi.

Kevin Jemison, Digital Analytics Architect, Hilton Worldwide

As the Digital Analytics Architect for Hilton Worldwide, Kevin Jemison is responsible for defining measurement strategy and governance across 10 brands for over 3,800 hotels in 91 countries. Over the last 10 years, Kevin's career in Analytics, Finance, and Information Technology has been split between client-side and agency/consultancy roles across a broad range of sectors for Fortune 500 companies to small start-ups.

Tyson Kirksey, Chief Operating Officer, Vertical Nerve

Tyson began working in the SEO field in 2003, when <META> tags really mattered and Yahoo! nearly bought Google (oops!). Along with his vast experience in search engine optimization, Tyson has knowledge of programming and web development. He has successfully managed high-profile accounts including LaQuinta Hotels, Compass Bank, Pizza Hut and MetroPCS.

He is certified with Google Analytics, Google AdWords and Microsoft AdCenter. Under Tyson's leadership Vertical Nerve became the only Google Analytics Certified Partner in North Texas and a Google Analytics Premium Authorized Reseller company.

Rick Maddox, Sr. Product Marketing Manager, Adobe

Rick Maddox has more than 18 years experience in IT software product marketing. At Adobe, he is a senior product marketing manager on the Adobe Analytics Marketing team, specifically responsible for sales enablement and go-to-market strategies. Prior to his current role at Adobe, Rick was director of demand generation, campaigns, and sales enablement at AtTask. Prior to AtTask, Rick held various leadership positions in product management and marketing at Altiris/Symantec, worldwide agency giant, McCann Erickson, and Novell. Rick graduated from the University of Utah and is a loyal Ute fan.

Heather McKnight, Strategic Consultant, Digital Metrics at Humana

Heather leads the Digital Metrics team at Humana where she helps to advance the use and understanding of digital data throughout the Enterprise. She is responsible for digital measurement strategy, implementation, reporting and analysis at both the Enterprise and individual line of business level. Prior to Humana, Heather was the Sr. Manager of Web Analytics and Advertising Research at Accenture. Her responsibilities included driving research related to the corporate brand advertising campaign, overseeing Accenture’s web analytics infrastructure and governance processes, and providing web analytics strategy, reporting, best practices, and training for the digital marketers in Accenture’s service lines.

Satnam Singh, Data Strategy, Products & Analytical Solutions, Travelocity

Satnam leads Global Data & Analytics (GDA) at Travelocity, where he is responsible for leading the data strategy and analytics solutions. This includes building scalable data platforms, data products and analytical solutions, Business Intelligence applications and an integrated data science program.

Under his leadership, Travelocity launched its first-ever data platform and data products for ecommerce and marketing optimization. The GDA team is credited with providing products and solutions that improved booking conversion, marketing ROI and created a strategic plan to increase product revenue by several million dollars annually.

His work at Travelocity was recently recognized by Teradata through an EPIC Award for excellence in use of data and analytics to increase equity for organizations. Satnam is also an invited speaker, recently at IBM's Smarter Commerce CMO Customer Panel, Adobe's Digital Analytics summit, and eMetrics.

Jim Sterne, Chairman of the DAA Board & eMetrics Summit Founder 

Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 30 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.

Sterne has written seven books on Internet advertising, marketing, and customer service including, his most recent, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
As a Founding Director and President since 2004, Jim is the Association's spokesperson and chief cheer-leader, leading the organization to deliver on its mission - uniting and educating analytic professionals, consultants, practitioners and educators.

Brian Suh, Director of Analytics and Solutions at Visual IQ.

BRIAN SUH, Director of Analytics and Solutions at Visual IQ. is responsible for helping clients understand how to leverage big data through attribution to measure and optimize cross channel marketing performance. Prior to joining Visual IQ, Brian was at Omnicom’s flagship media agency OMD, where he started and ran the west coast analytics department. His wealth of experience across multiple verticals (including FSI, Telecom, and Automotive), combined with a background in engineering, gives Brian a unique understanding of both the art and science that goes into marketing analytics.

Brian holds a Bachelor of Science in Electrical and Computer Engineering and a Master’s Degree in Engineering Management both from Cornell University. Most recently he presented at the Digital Analytics Association symposium in New York on the Practical Application of Big Data.

Rebecca Visconti, Senior Web Analyst at Vertical Nerve

Rebecca has been working in Web Analytics since 2007 and joined Vertical Nerve's Analytics team in 2013 where she is responsible for providing Digital Analytics consultative services to her clients. Prior to joining Vertical Nerve, Rebecca served as the Sr. Manager of Digital Analytics Strategy at PFSweb, where she was responsible for managing and directing all Digital Analytics services for their Interactive Marketing Services agency.

In previous roles Rebecca served as Team Lead of Best Practices at Coremetrics, where she worked with a wide client base to provide Coremetrics consulting and support services. Prior to this, Rebecca worked for the U.S. Embassy in Dhaka, Bangladesh. Her experience living and working abroad will always remain some of her fondest and most cherished memories.

She is a co-chair for the Dallas chapter of the Digital Analytics Association and has been a guest speaker and adjunct teacher in classrooms at the University of Texas at Dallas where she shares her passion for digital analytics and industry experience with students studying marketing and ecommerce.

Keefe Wong, Manager, Omni Channel Business Analytics / Site Optimization at Zale Corp.

Keefe recently joined Zales Corp as the Manager, Omni-Channel Business analytics & Site Optimization and is currently responsible for connecting e-commerce and store-based activities through analytics as well as actively building their Site Optimization testing practice.  Formerly with Travelocity.com Keefe has experience in identifying optimization opportunities, defining A/B and MVT testing scenarios and performing end-to-end test analytics using a variety of tools including Adobe Insight (formerly Visual Sciences), Test & Target as well as Tealeaf and OpinionLab.

Keefe also has extensive experience building the analytics practice across multiple online properties, responsible for implementing, training and SME of Adobe Site Catalyst and Google Analytics Premium across multiple online properties at Travelocity and SuperMedia.

Keefe is currently a co-chair on the DAA Certification Exam Committee and has been DAA certified Web Analyst since Feb '11, completed the UBC Web Analytics Award of Achievement in Dec '06 and a member of the DAA since Oct '05.