Digital Exchange



Digital Exchange

March 23, 2021
1PM - 5PM ET

Register NowDAA is here to support the digital analytics community in myriad ways, providing space for continued connections, learning, and resources. In 2021, we're bringing these local connections online and making them a little more global by hosting a Digital Exchange on March 23.

Please see the Agenda tab for the full program details.

DAA's Digital Exchange (formerly known as Virtual Symposium) includes the same high-quality speakers offered at our in-person events, and provides attendees with actionable insights to be implemented immediately. At the Digital Exchange, however, conversation takes center stage. Join DAA for multiple opportunities for discussion, interaction and conversation beyond presentations with your DAA colleagues and mentors from around the world.

Keynote: Data as a Force for Good by Brett Hurt, CEO and co-founder of

Members of the Digital Analytics community believe in the power of data to make a difference. We use data to sell more jeans, to convince people to watch more videos, and more. We use data to create value for customers and shareholders. We use data to put bread on the table.

But is that all? Can data be a force for good in the world on a broad scale? Brett Hurt, CEO and co-founder of believes that it can. That's why he organized his company as a B-corp and as a Public Benefit Corporation. That's why he created a platform for CDOs, journalists, analysts, engineers and data stewards to use data to make a difference.

In his Digital Exchange keynote address, Brett will talk about how data can be used to improve the world. Whether related to COVID, climate change, social change or other causes, data has great potential energy, just waiting for you to harness and put it in motion. Come find out how!

Attendee Engagement Through Breakouts and On-Demand Sessions

Following the keynote, top voices in the digital analytics world will lead live breakout groups on topics including Finding Streams to Using Data for Good, CDC and Public Health, and Internal CDP and Adobe Analytics. After the breakouts, stick around for on-demand sessions with live chat Q&A :

There is No Spoon: Bending the Rules of Strategic Visualization with Nancy Organ, Microsoft

Future-Proof Your Career: Must-have Data Analytics Skills with Michelle Hoogenhout, Galvanize

Design Thinking: Game Changer for Analytics Projects with Alison Magyari, Eaton

Enabling the Use of Sensitive Data with Differential Privacy with Lipika Ramaswamy, LeapYear

Then we will close out the event with live networking.


The event is free, but you must register to join. Register now!