Agenda - Digital Exchange

Morning Sessions

*All Times are Pacific Time

*9:00 am

Keynote: Converted - The Data-Driven Way to Win Customers' Hearts

Under pressure for quick results and fierce market competition, too many marketers are boxed into spaghetti-to-the-wall digital marketing that limits the return on their long hours, countless experiments, and data warehouses. We'll discuss more about how a real person stands on the other side of every transaction, helping you win the hearts of the customers who matter most to your business while leaving your competitors to battle over everyone else.

The morning sessions are facilitated discussions to share our experiences, expertise, and perspectives on the topic. This will be knowledge that is collectively produced by the community.
10:00 am	11:00 am
+ Track A - Emerging Professionals Sessions designed for the up and coming analytics professional.
How Do You Balance Automation With Analysis? Lindsey Peters, Manager Decision Science, Evolytics Data is constantly being collected and businesses are looking towards their data for insights and answers. As an analyst, how do you find the right balance between automation and analysis? learn more What should and shouldn’t be automated? Can you automate yourself out of a job? When is automation a blessing and when is it a curse? Bring your own questions, ideas, and experiences as we unearth the sweet spot between analysis and automation.	Where are my cookies? Manan Patel, Director of Digital Insights & Activation, Simplii Financial In the name of consumer privacy, major players such as Google and Apple are phasing out third-party cookies and mobile advertising IDs. These identifiers have been long used to help thousands of organizations power their personalization efforts. How can you prepare? learn more How do third-party cookies work? Why are they going away and how can advertisers continue to deliver relevant, effective messaging in the new digital world? Come one and come all as we share ideas, thoughts, and perspectives of how to navigate the more privacy-centric cookieless world.
+ Track B - Established Professionals Sessions designed for professionals ready to take their influence to the next level.
Tiktok: Can You Measure the Effects of the Tribe? Kenya Davis, Senior Data Analytics & Planning Program Manager, Microsoft As we reemerge from the weight of COVID on the world, we carry the pressure to keep up with and understand the new-age trends that shook us in our isolated social lives. learn more Everywhere you turn, there are social influencers with more subscribers than an A-list celebrity, pushing products and services through some of the most popular applications like Instagram, Facebook, YouTube, Reddit, and TikTok. Our marketing strategies must change as consumers demand reviews from influencers and we have 15-60 seconds to convince them that they need what we have and that their favorite TikToker believes so too.	How High Can I Make My Boss Jump? Astha Saxena, Project Lead, Evolytics You already know the importance of building strong relationships with your peers, but do you remember to look up as you climb the career ladder? learn more Managing up feels hard and awkward — After all, your boss is supposed to be managing you, and nobody wants to be a suck-up. Still, managing your boss and their peer group is a critical career-building skill. So, how do you do it in a way that feels authentically you and creates value for your organization? This discussion group will share ideas, experiences, and perspectives on how to build the best relationships possible with bosses.
+ Track C - Thought Leadership Sessions designed for leaders with a finger on the pulse of the industry.
Can I Measure My Headspace? Naoshi Yamauchi, Executive Consultant & Advisor, DURMC People are losing their sh*t and barely holding it together. Mental health issues are now the new norm in companies across all levels, impacting productivity. learn more Are you talking about it at work? If you're a leader, how are you getting honest feedback on your team's mental health? Do you feel comfortable talking about your mental health to your colleagues or manager? How does mental health impact your performance at work? Is it impacting user behavior? Though there are way too many important topics to cover in an hour, come join us in this breakout session to listen, share, and learn with others. If all this one hour does is remind yourself that you're not alone in this new era, it will be worth your time.	How Do We Formulate a Meaningful Response? Kimberly Mosley, Executive Director, DAA <blank> is not just a hashtag. 2020 brought a pandemic and social unrest that demands a new level of social consciousness from leaders. Are you ready? learn more How do you respond to what's happening in a meaningful way that tells everyone from your newest employee to your highest paying customer that you “mean” what you say?

Afternoon Sessions

*All times are Pacific Time

*12:00 pm

Lunch Break

The afternoon sessions are presentations
1:00 pm	2:00 pm
+ Track A - Emerging/Established Professionals Sessions designed for both up and coming and analytics influncers.
From Zero to Hero: Your Path to Career Success – Anil Batra The Digital Analytics landscape is changing every day. It is very easy to get overwhelmed with all the information and the various choices. learn more Anil Batra is Strategic Advisor at Optizent Academy. He will show you the steps you need to take on your career path. You will walk away with a clear understanding of the areas you need to focus on as you develop your skills and become a Digital Analytics Rockstar.	What Employers Look For When Hiring in Digital Analytics – Jenni Kavanagh From resumés and interviews to your professional development, Jenni will be sharing her key tips and advice for those looking to take the next step in their Digital Analytics careers. learn more Jenni is an Associate Director at Harnham, the global leader in Data & Analytics. Based in their New York office, Jenni leads Harnham's Digital Analytics, Advanced Analytics, Computer Vision, Data Science and Data Engineering teams.
+ Track C - Thought Leadership Sessions designed for leaders with a finger on the pulse of the industry.
Navigating & Managing During Unprecedented Times – Shawn Davis A conversation about managing during an unprecedented time of change, from remote work; to hybrid, and through the lens of recruiting and engagement. learn more Shawn is General Manager of the Data, Analytics and Planning organization for Microsoft Stores. He is part of the leadership team and focuses on the systems, data platform, analytics, and planning functions which enable Stores to serve customer needs across our consumer products and services portfolio. Throughout his career, Shawn has worked in a variety of industries – from payments, private banking, risk management to social networks and ecommerce – helping companies maximize their use of data to better serve customer needs and maximize lifetime value. He holds a degree in English & Creative Writing from University of Arizona..	Building and Retaining the Right Digital Analytics Team – Joshua Poore With top Digital Analytics talent harder to find and keep than ever before, Josh will be discussing the current recruitment landscape. learn more Josh is a Senior Manager at Harnham, the global leader in Data & Analytics recruitment. Based out of their San Francisco office, Josh leads Harnham's West Coast Digital & Advanced Analytics teams. Josh will be discussing the current recruitment landscape, what candidates are looking for, and how to retain your best employees.

Join us at 3:00 pm for a book giveaway!