Member Discounts

As a DAA member, you can use the links below to access the discount codes and links for events, conferences, research and more from around the globe. More are added regularly, and the events are listed in our newsletter monthly. Be sure to check the DAA events calendar for additional events and conferences that DAA has negotiated a member discount for.

DAA Symposia

The DAA Symposia bring world class speakers to digital analytics professionals and make it more convenient, less expensive, and require less time away from the office to learn from these experts. Members receive a discounted registration rate of (40% per person), and you can receive an additional 20% discount on registration fees for groups of 5 or more.

DAA Corporate Members are also eligible for significant discounted rates on symposia sponsorships. If your company is interested in getting involved click here to review the sponsorship opportunities.

DAA Essential Series

The DAA Essential Series are interactive, discussion-based learning opportunities built around the concept of critical thinking – the evaluation and reflective examination of data. The goal of these sessions is to help creators and users of digital activity reporting generate analytical output that enables new insights, and then use these insights to drive positive business change. These classes are non-technical / not about the tools; some experience with basic web analytics reporting is recommended.

Marketing Analytics Summit

DAA members receive a 10% Discount off all Marketing Analytics Summit events! (To receive your discount, indicate you are a DAA member at registration. Your membership will be verified and if you are not a current member you will be contacted by the Marketing Analytics Summit registration office.)

The Marketing Analytics Summit, provides a dialogue between senior marketing executives, expert market analysts, focused technologists, vendors and members of the press about best practices, tools and techniques to appraise and optimize successful marketing programs. For more info on the conference go to:

DA Hub

DAA members receive a 10% discount on all DA Hub events - the conference and workshop by using the code DAA. DAA Corporate members can take advantage of their free workshop seats by contacting our membership team. DA Hub is not a trade show; it is an experience. Just ask anyone who attended before. No boring presentations. Instead over 40 in-depth round table conversations about the most relevant challenges to you. The DA Hub puts you in the center.


DAA Web Analyst Certification Program™

Certification places professionals with the credential apart from those without it. DAA Certified Web Analysts™ demonstrate a commitment to the profession and a desire to reach the highest standards. Read more about the benefits of Certification

The DAA CWA exam is offered in an Internet-Based Testing format. To improve the testing experience for certification candidates, the CWA exam is now administered on an internet-based testing platform. Get details about application requirements.

  Certification Fee Exam Retake Fee
Non-Members $649US $149US
Corporate Members* 4 per year for each US$3,000 in DAA membership dues, paid annually*** ($649 value per exam) $149US
Professional & Academic Members $449US $149US
Apply to become a Certified Web Analyst™.