Jim Novo Award - 2014 Winner

Congratulations to Alexander Ozdowski, 2014 winner of the Jim Novo Award of Academic Excellence!

The University of British Columbia (UBC) Continuing Studies and the Digital Analytics Association (DAA) are pleased to announce that Alex Ozdowski has been awarded the 2014 Jim Novo Award of Academic Excellence. The award is presented annually to the graduate with the highest grade average over all four courses in the Award of Achievement in Digital Analytics. Alex completed the program last year with an impressive 98% grade average in his courses.

"The UBC/DAA program is very well regarded and I'm honoured to receive the Jim Novo Award for my work" says Alexander, who lives in Sydney, Australia.

Alexander OzdowskiAlexander has previously pursued his passion for analytics in the financial services and travel industries, with his most recent roles encompassing site optimisation and business intelligence at Expedia Inc. Alexander provides support to Expedia’s Australia and New Zealand point of sale through strategic insights on website performance and campaign activity. "My experience in web analytics to date has been largely self-directed.


Undertaking the UBC/DAA program challenged me to view the practical application of analytics concepts through a structured framework" explains Alexander. "The course work addressed current issues in analytics and provoked very interesting class discussions. It was great to share ideas with like-minded professionals" continues Alexander.

Alexander credits much of his success in the UBC/DAA program to the flexibility of online learning which allowed him to engage with the content around work and travel commitments. "Online delivery worked very well for me. I was able to study and access materials at a time and place of my choosing" he remarks.


About the Jim Novo Award

About the Jim Novo Award Established in 2007, the Jim Novo Award of Academic Excellence honors Jim Novo's dedication, knowledge and volunteer time applied towards creation of the Award of Achievement in Digital Analytics program. Jim is Education Director of the Digital Analytics Association, and a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments.

About the UBC/DAA Award of Achievement in Digital Analytics

First launched in 2005 by the University of British Columbia Continuing Studies, the program consists of four 100% online courses focusing on how to measure website traffic in order to optimize the effectiveness its content, navigation and structure, thereby improving the customer's overall experience and creating an analytical business culture within an organization. To date, the program has graduated nearly 1,200 students (having completed all four courses) from countries around the world, including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Japan, the Netherlands, Saudi Arabia, South Africa, the US and the UK. The program was most recently recognized as Outstanding Non-Credit Program by the University Professional and Continuing Education Association (UPCEA).

About Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 6,000 members worldwide, representing 40 countries and a broad spectrum of expertise. For more information about the DAA or to become a member, visit the DAA website at digitalanalyticsassociation.org.