Jim Novo Award - 2016 Winner

Congratulations to Tammy McKenna, 2016 winner of the Jim Novo Award of Academic Excellence!

The University of British Columbia (UBC) Continuing Studies and the Digital Analytics Association (DAA) are pleased to announce that Tammy McKenna has been awarded the 2016 Jim Novo Award of Academic Excellence. The award is presented to the graduate with the highest grade average over all four courses in the UBC/DAA Digital Analytics Program Tammy completed the program last year with an impressive 99% grade average in her courses.

"I chose the UBC/DAA's Award of Achievement in Digital Analytics program because it provides a solid understanding of the fundamentals of digital analytics (essential for someone like me who is new to the field) and effective approaches in a real-world context. In addition to being able to complete the courses at my own pace, the program's accreditation is recognized globally," says Tammy McKenna, who lives in Vancouver, Canada.


Tammy previously worked in marketing research/analytics and customer experience measurement roles in the financial services and entertainment industries and decided to shift her career focus and explore digital analytics.

"The program has equipped me with the knowledge and skills to help drive change that will improve the usability and profitability of an organization's digital assets." Building on her extensive understanding of consumer behaviour and marketing, Tammy is excited by the prospect of effecting organizational change in the dynamic digital world.

Tammy thoroughly enjoyed participating in this program and the engagement from other students, "I certainly appreciated their willingness to challenge each other's points of view, share their experiences and offer advice."

About the Jim Novo Award
Established in 2007, the Jim Novo Award of Academic Excellence honors Jim Novo's dedication, knowledge and volunteer time applied towards creation of the Digital Analytics program. Jim is former Education Director of the Digital Analytics Association, and a customer analysis consultant with a 30 year track record of generating exceptional returns on customer marketing program investments.
About the UBC/DAA Award of Achievement in Digital Analytics
First launched in 2005 by the University of British Columbia, Continuing Studies, the program consists of four 100% online courses focusing on measuring website traffic to optimize and improve a customer's overall experience and creating an analytical business culture within an organization. To date, the program has graduated over 1,400 students (having completed all four courses) from 60 countries, including Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, Mexico, the Netherlands, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, the US and the UK. The program has been recognized as Outstanding Non- Credit Program by the University Professional and Continuing Education Association (UPCEA) and the Canadian Association for University Continuing Education (CAUCE).
About the Digital Analytics Association (DAA)
The Digital Analytics Association is a not-for-profit, volunteer powered association that advances the use of data to understand and improve the digital world through professional development, community, research and advocacy.
Founded in 2004 as the Web Analytics Association, the association has over 4,600 members worldwide, representing 46 countries and a broad spectrum of expertise. For more information about the DAA or to become a member, visit the DAA website.