DAA Board of Directors Election Process

The DAA Board of Directors' voting period will open soon!  
Election Process
The DAA actively seeks passionate and capable professionals to serve on the Board of Directors. Our mission is to foster community, advocacy, and professional development that empowers you and your team to deliver value through analytics.

Several Board positions are filled by election each year. Also, DAA is committed to eradicating racism and strives to develop diversity, inclusion, and equity within the organization's leadership. The strength of our efforts comes from the willingness of our members to share in this pursuit.   

We need your participation for DAA to represent you and our industry effectively. As a board member, you set the association's strategic direction and position it to serve future generations of professionals. Serving on the DAA board also allows you to hone your leadership skills and puts you in a position to positively influence the analytics community and your organization. It allows you to give back to the industry that nurtured your career. The interaction with your fellow board members and active members is also fun. You get to know your board colleagues during your board tenure and develop life-long friendships.

Any member who meets the following criteria and is interested in serving on the Board can apply to serve. 

  • Paid member of the DAA.
  • Four years of industry experience as a practitioner, consultant, vendor, or educator in digital analytics
  • Ability to provide strategic direction relative to the expansion of the association into the digital analytics industry
  • Significant senior management experience from large enterprises and previous board experience.
  • Ability to exemplify leadership qualities by teaching, presenting, writing, or dedicating volunteer time to benefit the members and the digital/web marketing and analytics industries.
  • Have a minimum of one year of DAA volunteer experience either on a DAA chapter, committee, or task force or working on behalf of DAA on an approved activity.
  • Strong communication skills.
  • Ability to commit up to 12 hours per month to activities related to their role on the Board
  • Ability to attend ten 90-minute virtual meetings per year. Ability to attend one two-day, in-person meeting annually when in-person meetings are an option. The DAA does not reimburse for hotel and airfare for in-person meetings.

Requirements for Current Directors Seeking Re-election:

  • All requirements listed above plus
  • A history of constructive contributions to the DAA and the industry to date. Directors seeking re-election may be asked to publish their contributions for member review.

There are three open seats. During the nomination period, members can apply themselves or nominate a colleague for election. Upon receiving a nomination, the DAA will contact the nominee to alert them to the nomination and encourage them to apply. All applications must include the required documentation. Nominations and applications will be accepted from February 15, 2023, through 11:59 PM ET on Monday, March 3, 2023. 

All applicants must complete the submission form in full. Also, please read and understand the DAA Statement of Principles, Duality of Interest, and the Roles and Responsibilities to complete a submission. Please contact the Executive Director with questions concerning the submission form or documents.

It is essential that you read and understand the above-noted documents, as the submission form requires your agreement to these documents. All applicants must complete the submission form by 11:59 PM ET on March 3, 2023.

The Board of Directors shall appoint a Nominating Committee, which shall recommend to the Members (or to the Board of Directors in the case of a vacancy to be filled by the Board of Directors) candidates for election to the Board of Directors.

The Nominating Committee will determine the criteria for eligibility to apply for a Board position. The Nominating Committee reviews the submissions and selects the candidates to be presented to the members for voting.

No one on the Nominating Committee will be up for election, and the Nominating Committee undertakes its activity independently from the Board. To maintain impartiality, no members will have access to the voting during or after the election, and no member will be involved in tabulating the results. 

DAA will post the list of candidates and the supporting background material provided on the website. This information will be available to all DAA members for review and consideration for voting. The supporting material supplied as a part of the application, along with demonstrated participation and leadership in DAA, is expected to be sufficient information about the candidate's qualifications to make a voting decision.

You should not use DAA email lists to announce or solicit support for your election. Questions or clarifications on the process should be directed to the Executive Director.

Voting will open on April 3, 2023. Voting will close on April 14, 2023, at 11:59 PM ET.

The DAA maintains the database of voting members. Voting members of the DAA include individual members, University members, and Corporate members. Corporate/University members may cast up to 20 votes, and the organization's primary determines who the voting individuals will be. Please reach out to the membership team to determine if you are a voting member.


A link to an electronic ballot will be sent via email to all voting members at the start of the voting period. All votes cast will remain confidential. DAA will send a reminder email at the beginning of the second week of the voting period and twenty-four hours before the close of the voting period. Members must cast votes before the close of the voting period. If you are a voting member and you have not received a ballot by April 4, please get in touch with the Executive Director.

The election process will include both Slate and At-large candidates.

  • The Slate is a group of candidates voted on as a block. Members can either vote for the Slate or against the group by abstaining from voting for the Slate. In the event of the Slate not receiving sufficient votes to be elected, a new election will be scheduled. 
  • There will also be At-Large seats. Members can vote for any of the individual At-large positions. For the "At-large" position(s), DAA will elect the candidates with the highest number of votes.

After the close of voting, the Executive Director will deliver the election results to the Board Chair and the President. The Executive Director will contact those candidates who have been elected. DAA will not publish details of vote counts or the order of the other candidates.


Candidates elected and accepted will be announced to the membership. Those selected will officially take office at the Board Meeting on June 21, 2023. The DAA President and Executive Director or delegated individuals will hold an 'orientation' conference call or meeting to discuss the current board processes, meeting schedules, and activities and will subscribe the new directors to the appropriate mailing lists.