Essential Series


The Essentials Series is a LIVE, interactive, discussion-based education program that is completely online.  Previously this course was only offered in person, and we received feedback asking us to make it easier and more cost-efficient to attend. 

This course is now offered in 3 parts:  
 
-SQL for Marketing Analytics - This course is intended to give you actionable content so you can effectively learn the basics of SQL for marketing analytics in 6 hours.  

-Fundamentals of Digital Analytics - (will not be offered in 2021) where you will learn key competencies, and gain knowledge and skills in the areas of data capture and measurement, reporting and forecasting, analytical business culture, site optimization, and marketing campaigns.
 
-Applying Digital Analytics - (registration coming in the fall) this course picks up where Fundamentals in Digital Analytics left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid.
 
All classes are taught by Anil Batra, Managing Director of Optizent, and will consist of coursework/assignments to be completed prior to the class.  The online classes occur once a week for approximately 1 hour.  Zoom is used, and the sessions are recorded. 

If you would like to bring the Essentials Series Live to your organization, please contact Adrienne Segundo, DAA Education Manager.