Essential Series


The Essentials Series is a LIVE, interactive, discussion-based education program that is completely online.  Previously this course was only offered in person, and we received feedback asking us to make it easier and more cost-efficient to attend. 

This series is now offered in 4 parts:  

-Fundamentals of Digital Ad Tracking - (starting on January 18, 2022).  This class will give you the technical background to understand what buzzy terms like “remarketing” and “third-party cookies” mean. It will also provide the practical, hands-on experience you need to set up tracking for your digital campaigns.
 
-SQL Fundamentals - This course is intended to give you actionable content so you can effectively learn the basics of SQL for marketing analytics in 6 hours.  

-Advanced SQL - (starting on February 24, 2022) this course picks up where SQL Fundamentals left off, by taking attendees deeper into SQL applications.

-Fundamentals of Digital Analytics - (will be offered in 2022) where you will learn key competencies, and gain knowledge and skills in the areas of data capture and measurement, reporting and forecasting, analytical business culture, site optimization, and marketing campaigns.
 
-Applying Digital Analytics - (will be offered early 2022) this course picks up where Fundamentals in Digital Analytics left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid.
 
All classes consist of practice assignments to be completed prior to each session.  The online sessions occur once a week for approximately 1 hour via Zoom. 

If you would like to bring any of these courses LIVE to your organization, please contact Adrienne Segundo, DAA Education Manager.