Essential Series

The DAA Essentials Series is a LIVE, interactive, discussion-based education program delivered online.  This series is offered in five parts:  

-Fundamentals of Digital Ad Tracking This class will give you the technical background to understand what buzzy terms like “remarketing” and “third-party cookies” mean. It will also provide the practical, hands-on experience you need to set up tracking for your digital campaigns.
-SQL Fundamentals - This course is intended to give you actionable content so you can effectively learn the basics of SQL for marketing analytics in 6 hours.  

-Advanced SQL - this course picks up where SQL Fundamentals left off by taking attendees deeper into SQL applications.

-Fundamentals of Digital Analytics - where you will learn key competencies and gain knowledge and skills in data capture and measurement, reporting and forecasting, analytical business culture, site optimization, and marketing campaigns.
-Applying Digital Analytics - this course picks up where Fundamentals in Digital Analytics left off by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid.
All classes consist of practice assignments to be completed before each session.  The online sessions occur once a week for approximately 1 hour via Zoom. 

Don't hesitate to contact us if you want to bring any of these LIVE courses to your organization.