Event Calendar

Tuesday, January 23, 2018

DAA Webinar: How To Elevate Your A/B Testing Practice With Applied Statistics

Start Date: 1/23/2018 12:00 PM EST
End Date: 1/23/2018 1:00 PM EST

United States 

Organization Name: Digital Analytics Association


Associated with  Member Open Forum

How often are we throwing away insights because checking a p-value is easy? Our A/B Tests offer a wealth of data that we’re not taking advantage of when all we do is evaluate a p-value. By leveraging applied statistical methods such as hazard models, ANOVA, clustering, and regression, we can maximize our insights and the business impacts of A/B Testing. This webinar will walk you through how advanced statistical methods can evolve every step of the testing process.

@Krissy Tripp, Manager of A/B Testing Strategy and Analysis at Evolytics, has spent the last year with Evolytics leading A/B testing initiatives with Intuit and Vail Resorts. She is passionate about empowering clients with testing capabilities that leverage advanced analytics to find business-changing answers.

CWA Professional Development Units: 1 PDU

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