Start Date: 1/15/2020 9:00 AM MST
End Date: 1/15/2020 5:00 PM MST
Venue Name: Merkle Location:
1050 17th St.
Denver, CO United States 80265
Digital Analytics Association
On Wednesday, January 15th, the Denver DAA Chapter is teaming up with Adam Greco and Analytics Demystified to bring Mr. Greco's world-class "Top Gun" to Denver! Provided by the “Omniman” himself, Adam Greco has created an intensive one-day Adobe Analytics class that goes deep into the product. Based upon his book, The Adobe SiteCatalyst Handbook, Adam Greco provides a four hours deep dive into all of the critical features of Adobe Analytics, followed by a four hour scenario-based learning exercise to help enforce the concepts learned in the morning session.
Seats in each class are limited and offered on a first-come, first served basis so do not wait to register!
This class is aimed at those who want to understand how Adobe Analytics works behind the scenes and tends to benefit those who administer Adobe Analytics and/or those who “own” the Adobe Analytics implementation at their organization. However, many power users and developers have also found the class useful so they can better understand how data is collected and how far they can push Adobe Analytics. The primary goal of the class is to teach attendees how to take daily business questions and translate that into an implementation approach that would produce reports and data that would answer the business question. While there is very little tagging covered in the course, it does go deep into how you would implement Adobe Analytics correctly to answer easy, medium and hard business questions.
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the leaders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. At Analytics Demystified, Adam helps leading companies implement or re-implement Adobe Analytics using advanced techniques he has amassed by using the product for over fifteen years.
9:00-12:00: Morning Session
12:00-1:00: Break for lunch
1:00-5:00: Afternoon Session
DAA Member: $1080