Start Date: 1/16/2018 12:00 PM CST
End Date: 1/16/2018 1:00 PM CST
Organization Name:
Digital Analytics Association
Contact:
Few marketers are truly prepared for the General Data Protection Regulation (GDPR) - an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject. The GDPR will have a significant impact on marketers and comes with steep fines - up to 4% of global revenues - once enforcement begins on May 25, 2018.
Join the CEOs of
Cardinal Path and
Lytics as they decode the regulation and tell you what you need to know as marketers, to prepare for this new enforcement regime but also turn this into an opportunity that will help you be more successful in your marketing efforts.
In this session, you will hear:
- A primer on the GDPR and what you need to know about the regulation
- The absolute "must do's" for marketers with EU-based customers
- How GDPR will impact all facets of digital marketing and what to do about it
- Changes you need to make before you can collect, manage, store & process customer data, whether it's offline or online
The webinar will conclude with a 10-point action plan that covers the people, process and technology required to comply with GDPR.
Walk away armed with information and a plan on how to move forward and address this sweeping new data regulation ahead of its enforcement date!
Alex Langshur, Founder & Co-CEO, Cardinal Path
Alex is Founder and co-CEO of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path. Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.
James McDermott, CEO, CEO & Co-Founder, Lytics
James McDermott is the founder and CEO of Lytics, a predictive data service that helps marketers connect, transform and activate their marketing data to deliver exceptional customer experiences. McDermott was previously CEO of Storycode, a mobile software company acquired by Postano, and vice president of business development at Webtrends, an analytics and optimization company.
