Start Date: 10/23/2019 3:15 PM CDT
End Date: 10/23/2019 4:15 PM CDT
Venue Name: Venue SIX10 Location:
610 S Michigan Ave
Landmark Room, 10th Floor
Chicago, IL United States 60605
Digital Analytics Association
This meeting of the Corporate Member Leadership Forum will be held during the DAA OneConference on October 23, 2019 from 3:15 - 4:15pm at Venue SIX10 in Chicago (Landmark Room, 10th Floor).
Please RSVP for this event via the registration link on this page.
Digital Analytics Team Organizational Design Exercise
Moderated by Rusty Rahmer
As a group we will draw our digital analytics team organization chart, then connect it to the broader organizational chart of stakeholders, internal clients, and partners. We will cover a host of new responsibilities and related roles as well (i.e. Tag Management, Testing and Experimentation, Audience Management, Automation, etc.). The primary goal is for participants to gain an understanding of how our different companies are structured around analytics and the pros-cons of each model. A secondary goal is to produce a white paper reporting the aggregate (company agnostic) findings of this exercise to our broader membership base and to sell to non-members.