Start Date: 10/30/2019 1:00 PM EDT
End Date: 10/30/2019 2:00 PM EDT
Venue Name: Online Location:
Digital Analytics Association
Join us as Steven Perry, Founder and President of Pereion Solutions, and Adrienne Hartman, a passionate marketing technologist with over 20 years’ experience growing and building teams to achieve business results, share how DAA registrants can learn how to apply advanced CX analytics, such as Acoustic Experience Analytics (AKA Tealeaf), to move beyond traditional web analytics, gaining deeper insights and better understanding the needs of customers across all digital journeys. By implementing CX analytics, businesses can answer and understand how and why customer behave and achieve actionable insights that can used to improve customer experiences, reduce struggle, maximize digital business performance and increase ROI.
Upon completion of this program, participants will understand:
1. How to move beyond traditional web analytics to understand why and how users interact with digital properties rather than the properties themselves
2. Realize the rich customer data and insights that CX analytics can uncover
3. How to apply CX analytics and leverage specific use cases, using Acoustic Tealeaf, to help improve digital intelligence and create actionable insights
4. Recognize the business value of CX analytics, like Acoustic Tealeaf, through the customer's eyes
About the speakers:
Steven Perry is the President and Founder of Pereion Solutions which specializes in CX analytics and offers solutions and consulting services that help digital businesses optimize and deliver exceptional customer experiences by applying advanced customer analytics. Prior to Pereion Solutions, Steve spent 25 years at IBM in a variety of sales and marketing positions.
Adrienne Hartman is a passionate marketing technologist with over 20 years’ experience growing and building teams to achieve business results. As Director of Ecommerce & Campaign Sales at J. J. Keller & Associates, she leads the team responsible for digital marketing, ecommerce platform, creative, content, UX, support and direct sales.