Event Calendar

Friday, November 6, 2020

DAA Salt Lake Chapter Event | Managing Through Challenging Changes

Start Date: 11/6/2020 2:00 PM MST
End Date: 11/6/2020 3:30 PM MST

Venue Name: Zoom


Organization Name: Digital Analytics Association

Contact:
DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: (781) 876-8933

Friday, November 6 | 2:00 PM - 3:00 PM MT

Dinosaurs get left behind - you have to adapt and evolve in a changing environment, especially with the pandemic. Join DAA Salt Lake Chapter for a panel event moderated by our very own Chapter Officer, Craig Scribner. Hear from our panelists on how they have adapted their careers and analytics expertise, to drive change in their organizations and the analytics industry at-large.

Agenda

10 min - DAA updates
60 min - Panel
20 min - Networking Breakouts

This event is FREE!

Location

Anywhere through Zoom

Panelist

Gary Angel

One of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice, helping a variety of Fortune 1000 brands drive digital transformation and performance. EY acquired Gary’s last venture – Semphonic - the leading digital analytics practices in the United States. You can listen to his Measurement Minute podcast.

Laura Reed

Laura is a skilled and tenured enterprise marketing technologist, strategist and analyst.  With nearly 20 years of progressive experience, Laura has led digital transformations for several large companies, including Vanguard, Shire Pharmaceuticals, and most recently, Comcast Business.  An entrepreneur at heart, Laura co-founded a mobile location based service earlier in her career.  Despite these career accomplishments, her greatest accomplishment are her two children, Ollie and Spencer.

Val Kroll

Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results. Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and currently serves as Chairwoman of the Digital Analytics Association Board of Directors.

Njeri Watkins

Njeri Watkins is a catalytic leader, business advisor and innovator with over 15 years experience leading and navigating organizations to a better digital world through data. An influential educator in the areas of leadership, business intelligence and digital analytics, Njeri has been an Instructor with The University of British Columbia for over a decade and featured subject matter expert in the 2019 Demystifying Digital Analytics on-demand microlearning program. Njeri’s combined experience as an entrepreneur, thought leader and data analyst has given rise to the highly acclaimed “Building Data-Driven Organizations” program. Njeri received the distinguished recognition as one of the “100 Accomplished Black Canadian Women '' and actively contributes to the next generation of entrepreneurs and business leaders as a startup mentor and leadership coach.

Online Registration

Registration is Closed
Closed: 11/6/2020 3:00 PM

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