Event Calendar

Monday, November 20, 2017

DAA Toronto Chapter Event

Start Date: 11/20/2017 6:30 PM EST
End Date: 11/20/2017 8:30 PM EST

Venue Name: : LoyaltyOne (AirMiles Building)

351 King Street East
Toronto, ON  Canada  M5G 0L6

Organization Name: Digital Analytics Association

DAA Staff
Email: info@digitalanalyticsassociation.org
Phone: 781-876-8933

Personalization Strategies Leveraging a DMP
Personalization is THE current hot digital marketing tactic. Data-driven marketers are using testing and personalization tools to rapidly experiment and create high-converting personalized experiences.  BMO has taken things further.  They’ve combined a data management platform (DMP) to take their personalization initiatives to the next level. Learn how you too can fuel your site-side initiatives with rich audience profile data from a DMP like Adobe Audience Manager, and find new customers via algorithmic models based on learnings from an optimization platform like Adobe Target.
Join us for a presentation and the opportunity for an in-depth Q&A discussion with Chris Menezes, Senior Manager, Personalization @BMO. 
Chris is a Digital Marketing / Digital Analytics professional with 7 years of experience in driving and measuring digital results. He leads the Website Personalization program at the Bank of Montreal. Chris has a comprehensive background in computer science, an in-depth working-knowledge of user experience, and expertise in web analytics.
6:30 pm: Networking
7:00 pm  Presentations
7:45 pm  Q&A
8:30 pm  Adjourn

A light buffet dinner will be served.

Thanks LoyaltyOne for hosting this event!

  • Please sign up by noon ET Friday, Nov 17.

  • Advance signup for this event is mandatory due to venue security.

  • If your name is not on the list, we will not be able to admit you.  No walkins for this event.

  • Please arrive by 6:55 pm at the latest as we have to accompany all visitors into a restricted access space.

Registration (Please sign in and then click on the green register button above to register):

  • DAA Members:  $4 USD

  • Non-Member:  $14 USD

  • Corporate Members: Free

Questions?  Please email info@digitalanalyticsassociation.org


Is my registration/ticket transferrable?

Yes, by noon Friday, November 17.  Please email info@digitalanalyticsassociation.org.

What is the refund policy?

Instead of a refund, we will give you a complimentary registration at the next event or you can transfer to another person.  If you can't make it, please email info@digitalanalyticsassociation.org. by noon Friday, November 17.

The name on the registration/ticket doesn't match the attendee. Is that okay?

If you would like us to substitute names, please email info@digitalanalyticsassociation.org by noon Friday, November 17.

Online Registration

Registration is Closed
Closed: 11/20/2017 8:45 PM

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