Start Date: 11/20/2017 6:30 PM EST
End Date: 11/20/2017 8:30 PM EST
Venue Name: : LoyaltyOne (AirMiles Building)
351 King Street East
Digital Analytics Association
Personalization Strategies Leveraging a DMP
Personalization is THE current hot digital marketing tactic. Data-driven marketers are using testing and personalization tools to rapidly experiment and create high-converting personalized experiences. BMO has taken things further. They’ve combined a data management platform (DMP) to take their personalization initiatives to the next level. Learn how you too can fuel your site-side initiatives with rich audience profile data from a DMP like Adobe Audience Manager, and find new customers via algorithmic models based on learnings from an optimization platform like Adobe Target.
Join us for a presentation and the opportunity for an in-depth Q&A discussion with Chris Menezes, Senior Manager, Personalization @BMO.
Chris is a Digital Marketing / Digital Analytics professional with 7 years of experience in driving and measuring digital results. He leads the Website Personalization program at the Bank of Montreal. Chris has a comprehensive background in computer science, an in-depth working-knowledge of user experience, and expertise in web analytics.
6:30 pm: Networking
7:00 pm Presentations
7:45 pm Q&A
8:30 pm Adjourn
A light buffet dinner will be served.
Thanks LoyaltyOne for hosting this event!
Please sign up by noon ET Friday, Nov 17.
Advance signup for this event is mandatory due to venue security.
If your name is not on the list, we will not be able to admit you. No walkins for this event.
Please arrive by 6:55 pm at the latest as we have to accompany all visitors into a restricted access space.
Registration (Please sign in and then click on the green register button above to register):
DAA Members: $4 USD
Non-Member: $14 USD
Corporate Members: Free
Questions? Please email email@example.com
Is my registration/ticket transferrable?
Yes, by noon Friday, November 17. Please email firstname.lastname@example.org.
What is the refund policy?
Instead of a refund, we will give you a complimentary registration at the next event or you can transfer to another person. If you can't make it, please email email@example.com. by noon Friday, November 17.
The name on the registration/ticket doesn't match the attendee. Is that okay?
If you would like us to substitute names, please email firstname.lastname@example.org by noon Friday, November 17.