Event Calendar

Wednesday, November 6, 2019

DAA Webinar | Customer Journey Analytics: Why Interactivity Is the Difference Between Success and Failure in an Analytics Solution

Start Date: 11/6/2019 1:00 PM EST
End Date: 11/6/2019 2:00 PM EST

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

Does your organization understand the omnichannel journeys its customers are taking with the brand? Are you able to deliver critical insights that improve the customer experience in the moments that matter? Delivering seamless and personalized experiences across the customer journey has the potential not only to increase customer satisfaction by upwards of 20%, but also lift revenue by up to 15% while lowering the costs by as much as 20%.
In this webinar, Nate Smith, Group Product Marketing Manager for Adobe Analytics, shows that the real challenge to creating compelling customer experiences isn’t collecting more data. It’s a lack of timely insight available to decision makers and systems of action. Interactive interrogation of the data, not just visualization, enables you to explore and internalize the customer journey in real-time, so opportunities aren’t lost in long reporting queues.
In this webinar, you’ll learn how to:

  • Derive actionable insights from a combination of offline and online engagement data in a matter of minutes, instead of hours, days, or even weeks.
  • Eliminate manual or repetitive workloads and tasks through data standardization and curated line-of-business analytics environments.
  • Reduce the countless hours spent in data translation through automated data preparation and democratized data access.

About the speaker:
Nate Smith is the Group Product Marketing Manager for Adobe Analytics. In his role, Nate oversees strategic marketing for Adobe Analytics and ensures the success of ongoing product releases. He has been involved in digital marketing for 15 years and holds a BS in Information Systems and an MBA from Brigham Young University.