Start Date: 12/3/2020 6:00 PM EST
End Date: 12/3/2020 7:15 PM EST
Venue Name: Zoom
Digital Analytics Association
Thursday, December 3 | 6:00 PM - 7:15 PM ET
With the ever increasing proliferation of data from around the web, understanding the complete journey of a customer can seem like quite a challenge. But with a few simple techniques and a bit of smart work, we can simplify how we organize and communicate data around these journeys, and tell data driven narratives that deliver more impactful outcomes for both our stakeholders and customers.
In this session, we’ll be reviewing how you can use Google Data Studio to tell better performance stories about the effectiveness of your business and in the process, you’ll learn how to:
- Design a reporting framework around a customer journey
- Setup Data Studio to translate a customer journey into a data driven performance story / dashboard
- Visualize context with goals and add clarity to create more impactful dashboards
- Choose the right visualizations to simplify your data story
6:00pm - Welcome from the DAA Toronto Chapter
6:10pm - Google Data Studio Workshop
7:00pm - Audience Q&A
7:15pm - Post Event Survey & Adjourn
This event is FREE and open to all!
Gareth Cull | Founder | Data Narrative
Innovative Analytics Leader with 10+ years’ experience providing highly-effective data-driven recommendations to guide strategic marketing decisions, leveraging an exceptional expertise across a variety of data disciplines including business intelligence, competitive intelligence, market research, corporate development and digital analytics.