Event Calendar

Tuesday, December 3, 2019

DAA Webinar | Innovation in Digital Analytics - Frameworks and Inspiring Examples to Invigorate Your Digital Analytics Practice

Start Date: 12/3/2019 1:00 PM EST
End Date: 12/3/2019 2:00 PM EST

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

Digital analytics is an innovation-rich environment, but deciding whether to innovate in terms of people, processes, or technology can be overwhelming. The only way to create an environment where innovation thrives is by creating a culture where everybody in the organization is encouraged to innovate, and companies are able to mobilize the creative power of the entire organization.
In this webinar we will show how Amazon, Apple, and other admired companies have created a culture of innovation, and the five principles shared by the most innovative companies in the world. This webinar also shows you how you can create breakthroughs using the innovation principles that have driven some of the greatest inventions in our generation. We will show how you can apply these innovation principles to your analytics practice with a rapid frequency, also optimizing outcomes like revenue growth, margin enhancement, and customer experience improvement.
Upon completion of this program, participants will be able to:
1.  Identify the five principles shared by the world’s most innovative companies.
2.  Apply innovation frameworks to their analytics practice to get the most out of their analytics teams, processes, and technology.
3.  Prioritize time and financial resources in a way that will deliver competitive advantage.
4.  Apply the lessons of innovation to their own career paths.


Dr. Kumar Mehta is an expert in innovation science and the bestselling author of The Innovation Biome. Kumar is the founder of Bridges Insight, a think tank focused on innovation. 
Kumar worked at Microsoft for fourteen years and was the CEO of Course 5 Intelligence, a large global data analytics company, for a decade.  He is now focused educating organizations around the world on building an environment where innovation thrives. 
Kumar also serves as a Senior Research Fellow at the Center for the Digital Future at the University of Southern California and is active as a board member for the Committee for Children, a global nonprofit dedicated to fostering the safety and well-being of children.
He holds a PhD in pharmaceutical socioeconomics from The University of Iowa and lives in Seattle.

David McBride is a 13-year veteran of the analytics industry, having held leadership roles in media, retail, and technology. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer, and is a board member of the Digital Analytics Association (DAA). He holds an MBA from The Anderson School at UCLA.