Event Calendar

Wednesday, February 26, 2020

DAA Webinar | Analysis Workspace: Tips & Tricks for Efficient Analysis and Insight Sharing

Start Date: 2/26/2020 1:00 PM EST
End Date: 2/26/2020 2:00 PM EST

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

It’s easy to start making charts and tables in Analysis Workspace, but with all that is possible in workspace, a new user may miss some gems that can really level-up their analysis. Being able to bring data points together quickly, extract insights, and empower others to make decisions founded in data, in an ongoing & on-demand basis is what this session is all about. Analysis Workspace was built to enable analysts to keep up with these demands more easily, by allowing you to do more with your data in one place within Adobe Analytics.

After the webinar, you will walk away with:
  • Proven best practices for attribution, customer journey analysis, implementation health, and more 
  • Powerful combinations of tools in Analysis Workspace to answer unique and challenging questions about your customers 
  • Tips for more efficiently building, managing, and analyzing data tables
  • How to take visualizations further in standard analysis

Jen Lasser is a Senior Product Manager for Adobe Analytics. In this role, she meets with customers to understand their business needs, and uses these interactions to inform the analytics product roadmap & prioritize new features. Previously she was a Principal Consultant within the Adobe Consulting team, functioning as the subject matter expert of Data Visualization, Analysis Workspace, and Report Builder. Prior to joining Adobe, Jen worked both client and agency side in marketing analytics. Originally from Chicago, she now lives in New Jersey with her husband & rambunctious puppy.