Event Calendar

Wednesday, February 13, 2019

DAA Cookbook Webinar | From Volume to Value, the Ecommerce Metrics that Matter

Start Date: 2/13/2019 1:00 PM EST
End Date: 2/13/2019 1:30 PM EST

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

Join Casey Carey, Head of Product Marketing of Marketo, Adobe, for a 30 minute webinar to learn about the ecommerce metrics that matter. Moving beyond basic volume metrics (visitors, orders, and revenue) is a critical step in ensuring long-term profitability and growth of the business. Effectively implementing value-based metrics enables the business to strategically align all the businesses’ core functions, drive more impactful optimization initiatives, provide deeper insight to the opportunities and drivers of the business.

Upon completion of this program, participants will be able to:
1) Calculate product net sales and contribution margin
2) Estimate customer life-time value
3) And implement a value-based segmentation using customer lifecycle cohorts

Experience Level: Intermediate

CWA Professional Development Units: 0.5