Tuesday, February 27, 2018

Merkle | Analytics Event | Digital Study: Challenges and Solutions in Delivering Incented Offers Across Digital

Start Date: 2/27/2018 4:00 PM EST
End Date: 2/27/2018 6:00 PM EST

Location:
New York, NY  United States 

Join Merkle for an evening of cocktails, networking, learning, and Q&A.
Listen in as Merkle's Evan Goldstein and Anto Inigo present the digital study, "Challenges and Solutions for Delivering Incented Offers".

A decade ago, the primary medium for direct marketing was direct mail. With the growth of digital media, both display and paid social advertising have become effective tools for acquisition campaigns. As these evolving channels have become more prominent, it is essential for brands to adjust marketing strategies accordingly.

This digital study reveals how direct marketing has been adapted to digital, and what challenges and solutions can be applied through targeted incentive programs. Topics to be explored include:

  • Responders coming from outside the target audience: A common issue
  • Understanding lower digital match rates: Often the root cause of acquisition confusion
  • Leveraging a DMP: Leads to a more successful direct digital marketing strategy
More information about this event and how to register can be found on Merkle's website.