Event Calendar

Tuesday, February 27, 2018

DAA Dallas Chapter Event | The Data Layer: What Lies Beneath

Start Date: 2/27/2018 6:00 PM CST
End Date: 2/27/2018 9:00 PM CST

Venue Name: IBM Global Solution Center

1177 S Belt Line Rd
Coppell, TX  United States  75019

Organization Name: Digital Analytics Association

DAA Staff
Email: info@digitalanalyticsassociation.org
Phone: 1.781.876.6269

Join the Digital Analytics Association Dallas Chapter for an evening of learning and networking!

Hear from Anne Saylor (LiveArea) and gain insights on the data layer. In the complex world of web analytics, where does the data in your reporting actually come from? In many cases, it passes through a data layer before making it into a tag manager, and finally into the interface of your analytics tool. In this session appropriate for all levels of analytics practitioners, we will trace the process by which data makes it from the original source into the numbers you see when logging into your analytics tool, with a special focus on the data layer. Learn where to look at each step of the process to validate your implementation, and take a journey through all the twists and turns your data takes before making it into the user interface you are familiar with. Come away with a better understanding of the structure that supports data collection for most major organizations.

Don't miss out on this chance to connect with your fellow analytics professionals and learn something new!

Speaker: Anne Saylor  (LiveArea)

Anne Saylor is a digital analytics and architect and consultant focused on
implementation,strategy, and tag management. She does analytics
consulting work for major e-commerce sites in her role as Digital Analytics Manager at LiveArea.
She has held roles in paid media, data analytics, and technical analytics
across multiple industries, and is a certified Adobe Analytics Architect,
Adobe Data Workbench Architect, and Google Analytics Qualified Individual.

6:00pm : Check-in & networking (drinks and appetizers)
7:00pm : Presentation
7:45pm : Q&A and discussions
8:15pm : Closing remarks and networking
9:00pm : Head over to a local bar

DAA Member: FREE
Non Member: $10

Thanks to IBM for sponsoring this event!

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Online Registration

Registration is Closed
Closed: 2/27/2018 6:00 PM

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