Event Calendar

Wednesday, August 19, 2020

DAA Search SIG Webinar | Google Search Console Insights & Third Party Tools: Improving Measurement of Organic Traffic

Start Date: 8/19/2020 1:00 PM EDT
End Date: 8/19/2020 2:00 PM EDT

Venue Name: Go to Webinar

Location:
United States 

Organization Name: DAA

Contact:
DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

MEMBERS ONLY
 
Join us for a panel discussion with the recently formed DAA Search SIG. We will be reviewing the introduction and functionality of “Search Console Insights,” an evolution within Google’s popular SEO reporting dashboard. Additionally, panelists will discuss other useful data collection and parsing tools and how they are being leveraged for meaningful, actionable insights in 2020.
 
Upon completion of this program, participants will:

Learn ways Search Console Insights has augmented the ability to measure Google Organic Search channel performance, and how it interacts with Google Analytics.

  • Understand how our panel of experienced marketers plan to use this data within future reporting and strategic planning.
  • Understand some of the other tools that our panelists and their teams use in conjunction with Google Search Console to measure SEO performance, and how it integrates with other channels through the purchase funnel. 
Join our FREE webinar to learn more.
 

 

About the Speakers:

Moderator


Chris_Boggs_2.jpg
Chris Boggs
- Founder, Web Traffic Advisors

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies, but also works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO. Chris also loves developing and delivering customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B Software & Industrial, Travel, Retail and other industries. Twitter: @boggles

Panelists

Mary_Owusu.jpgMary Owusu - Assistant Professor of Marketing, Canisus College

Mary is a digital marketing executive, entrepreneur and educator. She began her career in 2002 as a Search Marketer and took on progressively increasing roles before becoming Senior Vice President of Digital Strategy and Analytics at a respected marketing agency where she oversaw a multi-disciplinary, cross-location digital team.

In her job as Assistant Professor of Marketing at Canisius College, her focus is on democratizing digital marketing for students of all backgrounds and experiences. She is CEO/Founder of Gurubound.com and Leadsable.com. For her contributions, Mary has received numerous awards and features including from the American Marketing Association, Digital Analytics Association, ATHENA organization, and Adweek.

Corey_Morris.jpgCorey Morris - Chief Strategy Officer, Voltage 

Corey has spent 15 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's the recent recipient of the KCDMA 2019 Marketer of the Year award.

In addition to his role at Voltage, he has served on the global board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. His role in establishing the conference was recognized by being presented the SEMPO Skyscraper Award. He is currently a VIP contributor to Search Engine Journal, a contributor to Forbes and Forbes Communications Council member, speaks locally and throughout North America on SEO and digital marketing topics including at SMX events, and formerly served as co-host of a monthly tech radio show.

Cristie_Reed.jpgCristie Reed - Digital Marketing Strategist, Thomson Reuters, DAA Search Sig Member

An online marketing and data junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 19+ years of digital experience growing small, medium and enterprise level businesses. Cristie holds a bachelor’s degree from East Carolina University. She is certified as a Google AdWords and Bing Ad Professional. She’s also committed to the digital ecosystem and helps build the community through organizations like AZIMA, SEMPO and DAA (Digital Analytics Association).