Start Date: 2/3/2021 1:00 PM EST
End Date: 2/3/2021 2:00 PM EST
Venue Name: Online
Your marketing team has come to you with a “simple” request. They’d like you to integrate their nearly two dozen marketing data sources, pick out the KPIs that matter most, and package them up in a polished, easy-to-read dashboard for the CMO. And they’d like it next week. Sound familiar?
It’s no surprise that marketers are always eager to add new tools and data sources in their quest to learn everything they can about their audiences, but the burden often falls on analytics and BI teams to make sense of it all and package the insights up into a format most people understand: the dashboard.
But building marketing dashboards doesn’t have to be a painful experience. Instead, it can be an opportunity to impact business goals, build data literacy, and expand your influence. Join Migo’s Analytics Architect, Joseph Bates, and Marketing Lead, Alex Harvey, along with BI experts from Sigma as they walk you through specific methods, strategies, and best practices for building the ultimate marketing dashboards.
Upon completion of this program, participants will be able to:
About the Speakers:
- Integrate and normalize data from multiple marketing sources
- Understand dynamic dashboard design best practices and tactics
- Know the 3 most impactful metrics every marketer should care about
- Utilize ways to enable executives to dig deeper into the data themselves
As Sr. Content Marketing Manager for Sigma Computing, Daniel Codella
helps people across industries understand and unlock the power of data. His innovative and data-driven approach to marketing has earned him a place as one of the top-ranked email marketing influencers to follow by Campaign Monitor and Atomic Reach. He is also a highly sought-after speaker who is consistently among the top-rated sessions by attendees, has hosted more than 30 webinars throughout his career, and has been interviewed on several popular podcasts.
is the Director of Industry Solutions Engineering at Sigma Computing. From recommending systems architecture to creating dynamic visualizations and dashboards, Brian and his team bring to bear meaningful data analytics solutions that deliver real business value to customers. He also serves as Sigma’s resident marketing solutions expert, consulting BI and marketing teams on how to work better together to effectively integrate data sources, build reusable data models, and measure the most impactful marketing metrics with Sigma.
brings more than a decade of experience building data architecture and environments, defining data models, and managing self-service business intelligence programs for companies including MicroStrategy, Tapjoy, and Sharethrough. As Analytics Architect at Migo, Joseph works closely with the marketing team and other business departments to integrate dozens of data sources, generate actionable dashboards and insights, and improve organizational data literacy.
As a customer-obsessed strategic marketer who is passionate about improving society through technology, Alex Harvey
leads Migo’s marketing team. He specializes in leading cross-functional teams, overseeing integrated campaigns, marketing storytelling, and paid/earned/owned media. Over the course of his career, Alex has developed a proven track record of leveraging data and insights to develop, test, and refine marketing hypotheses that drive major business impact.