Start Date: 2/18/2021 6:00 PM MST
End Date: 2/18/2021 7:00 PM MST
Digital Analytics Association
Free, open to all
Thursday, February 18 | 6:00 PM MT - 7:00 PM MT / 8:00 PM ET - 9:00 PM ET
Join us for a webinar jointly sponsored by the Digital Analytics Association and the Silicon Slopes Latino Chapter. This Introduction to Digital Analytics webinar it tailored to members of the Latino community interested in learning about digital analytics.
Attendees will walk away with:
- - A basic understanding of why digital analytics is important
- - Skills they need to succeed
- - Resources to help them get started in this exciting field.
Enrique J. Gonzales started his digital analytics journey tracking an AOL site with “plus groups” and a related website with log files way back in the 90s. He pioneered the use of Adobe Analytics at Gannett Newspapers on almost 100 newspaper sites when the tool was still called SuperStats. He was the first dedicated digital analytics staffer at USA Today, NPR, AARP, and now the American Association for the Advancement of Science and its journal Science. A former journalist, he was written for publications from the Austin American Statesman to the Wall Street Journal, but now he uses his storytelling skills to explain how data can drive positive organizational change.
This event is Co-Sponsored!