Event Calendar

Thursday, July 20, 2023

DAA | Women in Analytics Quarter 3 Meeting

Start Date: 7/20/2023 12:00 PM EDT
End Date: 7/20/2023 1:00 PM EDT

Join the Women in Analytics quarterly member calls for 2023, held the 3rd Thursday of every third month. Choose from two meeting times this year – 12pm and 4pm EST – to accommodate time zones and busy work schedules! 
Each meeting will include a community update and an educational component supporting our 3 Top Pillars from 2022 – Advocacy, Soft Skills, and Mentoring. You must register for each meeting (link below), and all are welcome! DAA’s Weekly Import will contain more details as the meetings get closer so keep an eye out for those in your inbox. 
Have questions or want to volunteer for the WiA Steering Committee? Reach out to Barb Kalicki (WiA Chair) at bkalicki@gmail.com. Hope to see you there! 

This Quarters Topic:
A/B Testing: Implementing Best Practices and Avoiding Common Pitfalls with Taylor Frey

  • ?What is A/B Testing, Personalization, etc. and why should you care?
  • Core steps to implementation & measurement
  • Frequent challenges companies face
  • Top tools in the market

Taylor Frey | Senior Consultant, Data Strategy | Publicis Sapient

Taylor has over 7 years of experience in martech, data analytics, experimentation and data strategy. She has implemented experimentation tools and programs to optimize the customer experience and integrated with other martech capabilities to create and end-to-end journey. Taylor partners with clients to understand their current data capabilities and assess where to prioritize efforts to see improvements in experience and ROI

Registration Links: