Thursday, March 15, 2018

Merkle | Hands-on Workshop: Marketing Analytics on Google Cloud Workshop

Start Date: 3/15/2018 8:00 AM CST
End Date: 3/15/2018 12:30 PM CST

Venue Name: Google Office

15303 Dallas Parkway
Suite 400
Addison, TX  United States  75001

Join Merkle experts for a half-day, hands-on workshop to learn how to rapidly develop marketing analytics solutions on Google Cloud Platform. With Google Cloud, what used to take years or months, now takes days or weeks. Specifically designed for marketing analysts, marketers, IT managers, architects, and developers, attendees of this workshop will gain working knowledge of the following:

  • Current public cloud and big data trends
  • The benefits and value of public cloud
  • Google Cloud Platform Overview
  • Hands-on, lab experience that leverages a common digital marketing use case with data from Google DoubleClick and Salesforce including:
    • Data acquisition from digital sources
    • Identity matching/resolution across data sources
    • Joining data sets across sources
    • Developing analytic-friendly structures
    • Data discovery through ad-hoc queries
    • Data visualization and exploration using Tableau
More details about this event and how to register can be found on Merkle's website.