Start Date: 3/12/2020 5:30 PM MDT
End Date: 3/12/2020 7:00 PM MDT
Venue Name: Location3 Media Location:
820 16th St.
Denver, CO United States 80202
Digital Analytics Association
Data has played a significant role in every aspects of digital marketing. This is especially true for paid search campaigns, given the vast amount of data signals generated from paid search campaigns. Please come join us for a thought-provoking discussion panel on how to utilize data for your paid search strategy in 2020. We are joined by some of the top paid search experts from Colorado. You should be expected to walk away with well-tested advice and data tactics that will help boost your current paid search campaigns in 2020.
Jared Schroder is the CEO and Founder of SEMoptimize located in the RiNo neighborhood of Denver. Always performance-forward and data-driven, Jared and his team have used these shared traits to propel SEMoptimize to rapid growth over the last 5 years. At SEMoptimize, we have focused on developing the technology, tools and processes to successfully optimize paid search efforts at their molecular level. Search query optimization continues to be Jared’s passion and he’s had the opportunity to speak on the subject many times; most notably on the Mad Scientists of Paid Search panel at SMX Advanced.
Jared got his start in digital marketing with Location3 Media in 2005, when the company was just six people strong. By 2006, Jared had already pioneered one of the industry’s earliest effective keyword bidding algorithms while eventual bidding mainstays like Marin and Kenshoo were in their infancy. Over the next decade, he accelerated through the ranks helping build and grow their core enterprise paid search program and eventually founded the Data Intelligence division to help positively affect change across all data-centric digital marketing services. Before departing Location3 in 2015, Jared helped grow the Location3 team to nearly 80 people strong and contributed to the growth of many industry experts.
Zach W. Randall is one of the founding partners, and current COO of Big Footprint – a Denver-based agency specializing in digital marketing solutions for mid-market and enterprise organizations. He currently manages the company’s technical practice areas, including data integrations & analytics, paid search, paid social, web development & programming and manages operations across a team of 19 specialists.
Throughout his career, Zach has directly overseen the placement of more than $300 million in digital advertising spend, developed and released over 120 web experiences, and worked with more than 550 clients. As an entrepreneur, Zach has founded a number of additional businesses, including GetRealProof.com – a software platform that provides marketing operations teams full visibility into the buyer’s journey for complex sales cycles, and across any lead medium. Zach completed his education at the University of Denver, receiving a Bachelor of Science in Accounting and Master of Science in Finance.
Agenda: 5:30 - 6:00pm: Networking, food & drinks 6:00 - 7:00pm: Panel, Q&A
DAA Member: $10
Thanks to Location3 Media for hosting this DAA Chapter Event!