Start Date: 3/21/2019 4:30 PM CDT
End Date: 3/21/2019 6:30 PM CDT
Venue Name: 1871 Location:
222 W Merchandise Mart Plaza #1212
Chicago, IL United States 60654
Digital Analytics Association
Join the DAA Chicago chapter for a panel discussion about Testing and Measuring User Experience on Thursday, March 21. Measuring and testing user experience is not easy despite a multitude of blog articles claiming to provide tips, tricks, and traps for A/B testing.
A quick Google search of A/B testing returns many articles with titles such as: 60 Easy A/B Testing Ideas You Can Run Today to Boost Conversions, 13 Dumb A/B Testing Mistakes That Are Wasting Your Time, and The Ultimate Guide to A/B Testing.
Google found 782 million results. Despite the well-meaning intention of all of these articles, they don’t address the one truth that optimization experts understand: A/B testing is really hard to do right. You will need the designer to create the variations in the experience, the data scientist to ensure that you have the data to predict if you are going down the right path and the optimization expert who knows the tool and can help you understand the results of your effort.
TL;DR: It takes a team to measure and test user experience the right way.
Come join us at the cool 1871 space and listen to our panel of experts share their experiences on what it takes to run an optimization program. They will share the challenges that they learn that can help you choose the right people and build the right team so you can measure and test UX meaningfully at your company.
You will learn:
- What it really takes to optimize the right way
- How to build a cross-discipline team
- Pitfalls to watch out for when building an optimization program at your company
Food and beverage will be provided.
Carrie Krischer, Director of User Experience, Bounteous
Carrie finds the process of observing, understanding, and designing for users incredibly rewarding. Technology keeps evolving, and users keep adapting, guaranteeing that she will never run out of fresh challenges and opportunities to learn. Carrie believes that she is the luckiest person in the world because she loves what she does.
Ella Nguyen, Sr. Solutions Architect, Analytics, Bounteous, Event Moderator
Ella is an advocate of incremental changes through innovative use of analytics. She has 5+ years of experience helping clients build a strong analytics foundation.
Eugene Catrambone, Director of Data Science, Bounteous
Eugene is a seasoned management consultant with twenty-years’ experience using quantitative methods to solve difficult business problems. His success is driven by a combination of interpersonal, technical, and problem-solving skills.
Sean McQuaide, Sr. Consultant, Optimization Lead, Bounteous
Sean's early success in digital marketing came from organic search where he excelled at being able to identify technical and content issues that prevented the right people from finding his clients in search results. Now he uses his experience identifying user intent to help clients implement and execute testing programs. An early adopter of Google Optimize, Sean had a hand in developing the Google Optimize public training for Bounteous and he wrote Google’s.
Tyler Travitz, Experience Design Leader, SitterCity
An experience design leader at SitterCity, Tyler brings with him more than 10 years of adata-driven approach focused on delivering measurable results, an open mind, insatiable curiosity, an unyielding entrepreneurial spirit, humility, and servant leadership.
Thank you to Bounteous for sponsoring this event!