Start Date: 3/27/2019 1:00 PM EDT
End Date: 3/27/2019 2:00 PM EDT
Venue Name: Online Location:
Digital Analytics Association
This DAA sponsored webinar will give an introduction to DAA’s Building a Bridge from Analytics to Data Science short course, launching on Thursday, March 28th.
This webinar will be specifically aimed at existing Digital Analysts. Understanding that you may not want to become a Data Scientist, but that you will need to work with (or even manage) Data Scientists, and need to have a firm understanding of how the roles are differentiated.
We understand that wanting to grow your Data Science skills means many things to many people – better stats knowledge, programmatic data manipulation (data wrangling), modeling etc. This DAA webinar, will give brief insight that will be further expanded in the short course, helping you to understand how Data Science differs from Analytics.
In the Building a Bridge from Analytics to Data Science webinar you will get an introduction to:
• What Data Science is/Definition of Data Science
• How Data Science is different from Analytics
• How to get started with Data Science
Jim Sterne, Producer, Marketing Analytics Summit and Director Emeritus, Digital Analytics Association
Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits. Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai. Sterne is the author of 15 books on online marketing and analytics including his latest, "Artificial Intelligence for Marketing: Practical Applications" (Wiley, August, 2017)
Ian Thomas, Data & Analytics Leader
Ian Thomas has been involved in data analytics and digital marketing for almost twenty years. In 2000 he co-founded WebAbacus, one of the UK’s first web analytics firms, working with major brands and media agencies to define the online ad campaign and web behavior measurement space, and delivering some of the industry’s first ever cross-channel campaign analysis and attribution projects. In 2006 Ian joined Microsoft in Seattle to deliver web analytics tools for the Microsoft Advertising business. During the next five years, he built a data platform to understand and predict ad monetization across Microsoft’s major online properties, including Bing, MSN, Outlook.com and Xbox Live, as well as third-party content partner sites. Ian delivered a string of innovations that helped senior leadership within the company boil down the complexities of online advertising and make impactful decisions on how to run the business. Since 2012, Ian has held a leadership role in Microsoft’s Customer Data & Analytics group, running a multidisciplinary team that is responsible for delivering multichannel digital marketing and CRM campaigns for the Xbox, Windows, Bing and Surface brands, targeted from a customer database with over 2B profiles with hundreds of attributes. His team is pioneering the use of Machine Learning & AI to deliver significantly improved campaign ROI through predictive segment generation and model-driven campaign analysis. Ian is an accomplished public speaker and writer and is on the board of the Digital Analytics Association. He maintains a blog about marketing analytics and AI at liesdamnedlies.com and has also published articles with the Journal of Applied Marketing Analytics. You can follow him on Twitter at @ian_thomas.