Start Date: 3/3/2021 1:00 PM EST
End Date: 3/3/2021 2:00 PM EST
Digital Analytics Association
Wednesday, March 3, 2021 | 1:00 PM – 2:00 PM ET
How awesome would it feel if this was the year you finally got your stakeholders or clients amped up and ready to act on your analytics and marketing insights? And got to enjoy all of the benefits that come along with being an indispensable resource to your clients and organization...without watching your audience transform into extras from “The Walking Dead”? If you want to make that happen, the single most important step you can take right now is to learn four shockingly simple secrets of data presentation that you were never taught in business school.
Upon completion of this program, participants will:
- Learn the surprising reason behind exactly why data presentations go so very wrong
- Plan their data presentation effectively with the most valuable planning tool in Lea’s toolbox (inspired by TED Talks)
- Walk their audience through super busy charts, slides, and stories with Lea’s home-grown Shape Pacing animation technique
- Learn a crazy simple data visualization practice that guarantees your audience will understand your chart every time
teaches effective data presentation to thousands of analysts and marketers, hosts the popular Present Beyond Measure® Podcast, and blogs at LeaPica.com. Lea is also the author of her first book (due summer 2021) and the creator of the PICA Protocol™, a practical prescription for delivering story-driven data that informs decisions, spark ideas, and drive change.
Lea is a seasoned data analytics practitioner and digital marketer with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, Bath & Body Works, and Prudential.
She is a frequent headliner at live and virtual conferences around the globe such as Digital Summit, Digital Analytics Hub, MeasureSummit, Virtual Analytics Summit, ConversionXL Live, DAA Symposia, Web Analytics Wednesday, and Marketing Analytics Summit.