Event Calendar

Wednesday, April 17, 2019

DAA Webinar | Mobile App Analytics: Tips and Best Practices

Start Date: 4/17/2019 1:00 PM EDT
End Date: 4/17/2019 2:00 PM EDT

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

In this webinar, Mai Alowaish shows how analytics data within your mobile app goes beyond just downloads and screen views.  Visitors usage habits change by device, so it’s important to see how your customers use your app, and not assume that your web marketing and optimization strategies automatically apply for your app. 
Mobile app analytics has quickly become just as important as web analytics with app downloads reaching over 100 billion, and by 2020 app stores and in-app advertising revenues are forecasted to reach nearly $189 billion dollars. 
This session will provide a high-level overview of app analytics, tools, and platforms, and will focus on formulating the analytics strategy for mobile apps, as well as provide resources for additional learning.
Upon completion of this webinar, you will be able to:
1. Formulate an App Analytics strategy to understand the customer journey across platforms.
2. Explore Tools and Platforms for mobile app tagging and analytics.
3. Test & Troubleshoot app analytics implementations.
4. Utilize additional Tips and best practices in App Implementations.

Mai Alowaish is an Analytics Consultant at Blast Analytics & Marketing, specializing in implementing complex analytics configurations for websites and mobile apps. Mai has over a decade of experience in working with Digital Analytics and eCommerce applications, and has done several cross device analytics implementations for international retailers and service companies such as Hertz, VF Corporation, and Weight Watchers. She holds a Master’s Degree from Northwestern University in Information Systems with an emphasis on Internet and Database Systems.