Event Calendar

Wednesday, April 17, 2019

IBM | 3 Insights for Increasing Web and Mobile Engagement with Anomaly Analytics Webinar

Start Date: 4/17/2019 2:00 PM EDT
End Date: 4/17/2019 2:30 PM EDT

Venue Name: Online

Location:
United States 

Marketers have expectations of how their sites and mobile apps will perform for customers, but often expectations are not in synch with how customers actually experience these channels. Customers will arrive on your site or download your mobile app, fewer will convert at a given value, and still fewer will return. You’re left wondering why.


Underneath these progression, conversion and retention metrics are hidden drivers; design and content choices; and technical issues that often remain unexamined to marketers, resulting in anomalous customer behavior. These anomalies, whether spikes or dips in engagement, are critical to act on as the impact on your business can be tremendous. 

In this webinar, attendees will learn the basics of anomaly analysis and how AI can turn anyone working on their brands’ digital channels into business-driving heroes. We’ll show you:


  • How to isolate struggles, identify root cause, and quickly solve to recapture leaking revenue.
  • How to identify and multiply positive spikes in customer engagement with contribution analysis.
  • How to prioritize DX improvements for maximum impact on revenue and retention.