Start Date: 4/16/2019 5:30 PM CDT
End Date: 4/16/2019 8:00 PM CDT
Venue Name: SMU GO Building Location:
5539 SMU Boulevard
Dallas, TX United States 75206
Digital Analytics Association
In the digital world we often are limited to analyzing media performance with last touch metrics; these give a biased view and not the whole story. Through expanding our data sources and marketing technology platforms we can gain a much more robust understanding of media performance the drives the better ROI and sales. We will have pizza and drinks to start off the evening. Don't miss out on this chance to connect with your fellow analytics professionals.
Jennifer D Guibert, Manager, Campaign Analytics, Keurig Dr. Pepper
Jennifer was most recently a Senior Manager on the Customer Strategy & Analytics Team at JCPenney, where she was responsible for media optimization analytics including Media Mix Modeling, attribution and channel performance management. She also focuses on audience strategy and execution where she partners with the CRM, Digital and Print Teams on targeting the right customer at the right time. In addition to media and audience optimization, Jennifer manages all data infrastructure and forecasting for the Media Team. Jennifer also partners with the JCPenney.com team on customer and media strategy.
6:00pm-6:45pm - Networking with pizza and drinks
6:45pm-7:30pm - Presentation
7:30pm-8:00pm - Networking with more pizza and drinks
DAA Members: Free