Start Date: 4/24/2019 2:00 PM EDT
End Date: 4/24/2019 2:30 PM EDT
Venue Name: Online
Location:
United States
Organization Name:
Digital Analytics Association
Contact:
Join Adam Greco for a 30 minute webinar on April 24, 2019. Digital analytics tools like Adobe and Google Analytics can do amazing things. Session Replay tools allow you to "watch" people using your website and provide different types of data. While both are great, the combination of the two creates some real synergistic effects. In this session we will explore the use cases and step-by-step instructions for this type of integration.
During this presentation, you will learn:
1) What are digital analytics tools good at
2) What are session replay tools good at
3) How does the integration of digital analytics and session reply tools increase analysis opportunities
Experience Level: Entry, Intermediate, Analytics Consumer
CWA Professional Development Units: 0.5