Event Calendar

Wednesday, April 24, 2019

DAA Cookbook Webinar | Integrating Digital Analytics and Session Replay Tools

Start Date: 4/24/2019 2:00 PM EDT
End Date: 4/24/2019 2:30 PM EDT

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

Join Adam Greco for a 30 minute webinar on April 24, 2019. Digital analytics tools like Adobe and Google Analytics can do amazing things. Session Replay tools allow you to "watch" people using your website and provide different types of data. While both are great, the combination of the two creates some real synergistic effects. In this session we will explore the use cases and step-by-step instructions for this type of integration.

During this presentation, you will learn:

1) What are digital analytics tools good at
2) What are session replay tools good at
3) How does the integration of digital analytics and session reply tools increase analysis opportunities

Experience Level: Entry, Intermediate, Analytics Consumer

CWA Professional Development Units: 0.5