Start Date: 4/25/2019 6:00 PM EDT
End Date: 4/25/2019 7:30 PM EDT
Venue Name: Search Discovery Location:
Atlantic Station, BB&T Tower Northwest #1700
271 17th Street
Atlanta, GA United States 30363
Digital Analytics Association
Join DAA Atlanta on April 25th for discussion around Customer Data Platforms (CDP). CDP excitement is on the rise, and rightly so. With the power to harness all of your technology, marketing efforts, and customer experience optimization across all touch points of the customer lifecycle, there has never been a better time to engage effectively with your consumer.
The fundamental barrier to adopting these types of solutions is not knowing what CDP is, how can it help, what it is not, and what will happen to my customers if I don’t move this direction. Further complicating the issue, there are few true experts to turn to when it comes to this exciting and evolving topic.
Who should attend? Analysts, Data Scientists, Marketers, Customer Experience professionals
Food and refreshments will be provided as well as giveaways!
Steve Pardue is Vice President, Executive Relations for Tealium and brings a wealth of knowledge about the CDP topic. Steve is a seasoned executive leader with extensive experience and success in the creation and integration of emerging and legacy technologies, into game changing domestic and international business opportunities and new market sectors. Areas of disruptive technology and business innovation have included new and extended payment systems and internet based financial services such as:
• The development and market implementation of Star System, the largest domestic direct debit ATM/POS network in the U.S.A.
• The invention and global market deployment of Visa ePay, the first real-time payment system providing zero payment risk for online bill payment and presentment.
• The creation of the world’s first operational financial institution and software platform for internet based financial services, creating a new global software and software as a service sector for internet based financial services in the banking, investments and insurance vertical markets.
6:00 Doors open, networking
6:30 Welcome and Introductions
6:45 Speaker – Steve Pardue
7:30 Wrap-up, Networking
DAA Members: $10