Event Calendar

Wednesday, May 27, 2020

DAA Webinar | Privacy & Data: The Strategy to Get it Right and Survive

Start Date: 5/27/2020 11:30 AM EDT
End Date: 5/27/2020 12:30 PM EDT

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

With the ever-increasing infringements on our online data privacy in recent years, governments have had to move rapidly to safeguard users and prevent all-out ‘1984’ surveillance capitalism. However, as new regulations spread across the globe, companies are finding it increasingly challenging to take advantage of privacy-compliant data and maximize its full value. In this webinar, with international-renowned privacy expert Aurélie Pols and Declan Owens from AT Internet, we will explain what lies ahead and the strategies you need to adopt to sustain an efficient use of your analytics data – including valuable operational insights and a clear understanding of how AT Internet’s Analytics Suite provides the framework and tools you need to realign your business strategy.
Upon completion of this webinar you will:
  1. Understand the details of the upcoming global Privacy revolution and what that means for businesses
  2. Measure the impact of neglecting this topic – for your analytics and most of all, your bottom line
  3. Acquire the optimum strategy to enable your business to survive and thrive
  4. Learn how AT Internet and the tools it offers are a real alternative to help you get ahead in the future trust economy

Experienced in digital project management and solutions, Declan Owens has been working in Digital Analytics for several years now and gained enough knowledge to be recognized as an expert by his peers.
Declan first started in traffic management in a digital communication agency mostly working on strategies for digital platforms to acquire quality traffic via SEO, online advertising, social networks, etc. Declan then decided to specialize in digital analytics by joining AT Internet, a leading vendor on the market. After becoming an expert on the Analytics Suite, while managing several large analytics projects internationally and leading teams of consultants, Declan has acquired a complete knowledge of how to answer business needs thanks to data. He permanently upholds a philosophy of sustainability in his counsel, going beyond the pure technical aspects of the job, reaching out further and solving problems on topics such as privacy or company management.
Aurélie Pols designs data privacy best practices: documenting data flows, minimizing risk related to data uses, solving for data quality. She spent 19 years optimizing digital data-based decision-making processes. She co-founded and sold her start-up to Digitas LBi (Publicis). Used to following the money to optimize data trails, she follows data to minimize risks, touching upon security practices and ethical data uses.

She leads her own consultancy, Aurélie Pols and Associates, serves as DPO for NY based CDP mParticle and was part of the EDPS’ EAG. She teaches Privacy & Ethics at IE Business School in Madrid, supports DPO training courses for Maastricht University, is part of their ECPC board, supported IEEE’s P7002 and serves as Ethics advisor for H2020 projects.