Start Date: 5/14/2019 12:00 PM EDT
End Date: 5/14/2019 5:00 PM EDT
New York City, NY United States
The next meeting of the DAA Media Special Interest Group (SIG) will be held on Tuesday May 14 2019.
You must register in advance to attend this meeting. Building security will need a list of attendees. The Media SIG meeting is by invitation only and is non-transferable and is open to DAA members only.
Lunch will be provided, courtesy NBCUniversal.
Please contact the DAA Executive Director, Marilee Yorchak with any questions.
Please be courteous and let DAA know if you have to cancel or will be late, since lunch will be provided.
Topic 1: Personalization / IDs / Site Optimization
Facilitated by Amber Zaharchuck, ESPN
How are people measuring it? Why are you doing it? How does it help retention of customers or contribute to subscribers?
Topic 2: Podcast Audio Measurement
Facilitated by Stacey Goers, NPR
Stacey Goers, product manager for podcasts at NPR, will lead a discussion on the current and future state of on-demand audio analytics. Stacey will explain Remote Audio Data, which is a new method for measuring podcast listening across participating clients and platforms, and how she and the NPR team are collaborating with those in the industry to advance this framework.