Event Calendar

Wednesday, May 8, 2019

DAA Webinar | How Solid Is Your Foundation? A Webinar on Data Layer Structure

Start Date: 5/8/2019 1:00 PM EDT
End Date: 5/8/2019 2:00 PM EDT

Boston, MA  United States 

Wayne Wyatt, Partner at Traho presents, “How Solid is Your Data Foundation? A Webinar on Data Layer Structure”

Your data layer should serve as the foundation of your implementation and analysis program. Inaccurate data collection can cause misleading reporting and incorrect decision making. With a solid foundation, you can make sound data-informed decisions and get the most lift from your conversion rate optimization program. In this webinar, we will discover why we need a data layer, how to implement one, why standardization is important, and learn advanced techniques you can deploy in your organization to ensure accurate and complete data collection.

After attending this webinar you will:

  1. Understand what a data layer is, and why is it so important to have.
  2. Ensure their data layer is accurate and analytics are properly being collected.
  3. Understand why standardization matters in data layers and data collection.
  4. Learn about advanced techniques to control data going into your data layer.

To register for this webinar: CLICK HERE

About the Speaker

Wayne Wyatt, Partner at Traho
Wayne has been professionally involved with digital media since 1998. Wayne is a proponent of tag management systems and data layers. He has worked on over 500 Adobe Analytics implementations, dozens of Adobe Target implementations, and has lead analytics and optimization programs at multiple corporations. Wayne is currently a Partner at Traho, a digital analytics consulting and conversion rate optimization firm, where he specializes in data strategy and implementation.

Join our webinar to learn more.