Join your local DAA chapter on June 21st at the Microsoft NERD Center in Cambridge for pizza and an evening of illuminating talks from experts in the field of digital analytics. We’ll be covering two extremely relevant topics:
Heather Pidgeon, the VP of Media at Genuine Interactive, will be speaking about her 10 years of experience running test and optimization campaigns. In her talk, she’ll share what she wished she knew when running her first few campaigns.
Vicky Booth, Director of Digital Analytics at the recruiting firm Harnham, will be speaking about trends that she is seeing when placing candidates in digital analytics roles. Vicky will also be sharing some of the results from Harnham’s annual digital analytics and data science salary survey that was just released.
Key takeaways from these talks will include:
- Common mistakes to avoid when launching A/B testing campaigns
- Inspiring stories of A/B testing campaigns gone right (and wrong!)
- Skills necessary to advance your career
- Latest industry-wide salary figures for digital analytics professionals
6:00 PM - Doors open, networking
7:00 PM - Heather Pidgeon
7:45 PM - Vicky Booth
8:30 PM - Closing remarks, networking