Event Calendar

Monday, June 25, 2018

DAA Media SIG Meeting

Start Date: 6/25/2018 1:00 PM EDT
End Date: 6/25/2018 6:00 PM EDT

Location:
New York City, NY  United States 

Organization Name: DAA

Contact:

The next meeting of the DAA Media Special Interest Group (SIG) will be held on June 25, 2018 in New York City at NBC Universal.

You must register in advance to attend this meeting. The Media SIG meeting is by invitation only and is non-transferable and is open to DAA members only.
Lunch will be included for all attendees.

Please contact the DAA Executive Director, Marilee Yorchak with any questions.

Agenda (subject to change):

1:00pm  Welcome & Introductions

 Joe Miscaviage
 Director, Digital Analytics, PBS
1:30pm  Presentation & Open Discussion
 GDPR: How analytics teams are being affected, What should we be considering, How can we future-proof ourselves?

 Invited Guest Speaker
 Seth Hutchings
 Director of Customer Experience & OmniChannel Marketing  Strategy, Axis41/Merkle
2:30pm  Networking Break
3:00pm  Presentation & Open Discussion
 Data Enablement End to End:  A Case Study in Setting Up the  Right Process, Team, Architecture, Toolset & Communication  Plan

 Jen Frigault
 VP Business Intelligence, Gannett
4:00pm  Open Discussion with your Fellow Media SIG Members
 Potential topics of discussion today and for the future:
 •Video Standardization
 •Programmatic – how are analytics teams adapting?
 •Data Viz Tools – tools beyond Adobe?
 •What is the new digital analyst coming out of college looking  like?  What skills do they have?
5:00pm  Adjourn for Drinks and Networking