Event Calendar

Tuesday, June 4, 2019

DAA Chicago Chapter Event | Systematic Measurement: Why We Consistently Measure the Wrong Thing

Start Date: 6/4/2019 4:30 PM CDT
End Date: 6/4/2019 6:30 PM CDT

Venue Name: 1871

Location:
222 W Merchandise Mart Plaza #1212
Chicago, IL  United States  60654

Organization Name: Digital Analytics Association

Contact:
DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781-876-8887

The Digital Analytics Association is turning 15 on June 4. To celebrate 15 years of building a global community of professionals who are passionate about the innovative use of data, the DAA Chicago Chapter is hosting a talk on system measurement.

Regardless of your position in your company, have you ever asked yourself any of these questions:

  • Why don't we ever have enough or the right data to tell us what we want to know?

  • Why do we have so much data that we don't know what it is trying to say to us?

  • Why don't we know how to use the information that we have to answer the questions that we're asking?

Well, you are not alone. We have all faced this challenge or are currently meeting this challenge because data is inherently stupid unless you know how to approach it. We have all struggled with how to evaluate and measure the right thing in our business, especially the kind of thing that seems not measurable.

So come on by on June 4 at the 1871 to  explore system measurement with Eugene Catrambone and understand why we consistently measure the wrong things. You will learn:

  1. How to measure "things" that seem immeasurable?
  2. How to measure the intangibles?
  3. How to understand the value of the information that is given to you?

We will also be having delicious cake from Alliance Patisserie to celebrate the DAA turning 15. Join us for tasty cakes and good conversations. All attendees will recieve a birthday gift from DAA!

Agenda:
4:30-5:00pm: Check-in and Networking
5:00-6:00pm: Systematic Measurement Talk and Q&A
6:00-6:30pm: Networking

Registration:
DAA Member: $5
Non-Member: $10

Online Registration

Registration is Closed
Closed: 6/4/2019 6:30 PM

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