Event Calendar

Tuesday, June 13, 2023

DAA | Toronto Chapter - GA4 is Here! Universal Google Analytics is dying: Is this the end of the world as we know it?

Start Date: 6/13/2023 6:30 PM EDT
End Date: 6/13/2023 8:30 PM EDT

Venue Name: Bounteous

Location:
351 King St E
6th Floor
Toronto, ON  Canada  M5A 2W4



Join us in Toronto for an exciting event that delves into the evolving landscape of analytics. With the imminent end of life for Universal Google Analytics, we aim to address all your burning questions, concerns, and opportunities surrounding the upcoming transition:
 

  • How did we get here?
  • What are we so afraid of? (Cost, risk of losing data and revenue, is GA4 still the right tool for my organization?)
  • What is a myth and what is true?
  • Tales from the front lines, learning from the experience of the ones that have already migrated: learnings, gotchas, limits, what to expect.
  • What can I do now if I have not migrated yet?
  • What is different and what is still the same?
  • What are the opportunities we should take advantage of?
  • What’s next… in this brave new world?
 
The event will feature an engaging presentation followed by a dynamic panel discussion and Q&A session with you, the audience. Our esteemed panelists have been actively involved in preparing the organizations they work with for this significant transition. Don't miss this chance to tap into their expertise and engage in meaningful dialogue.
 
Agenda:
6:30 pm: Networking
7:00 pm: Presentations
7:30 pm: Break
7:40 pm: Q&A
8:30 pm: Adjourn
 
Light snacks and refreshments will be served. Thank you Bounteous!

Registration:
DAA Members: Free
Non-Members: $14

Event Location:
Bounteous
351 King St E, 6th Floor
Toronto, Ontario M5A 2W4


Meet Your Panelists!


Mara Alvarez de Lorenzana, 
Sr. Manager Digital Analytics Implementation at AutoTrader.ca
 
Mara is an accomplished digital analytics practitioner, a compelling storyteller and data-driven strategist, with extensive work experience in B2C and B2B organizations, in Canada and internationally. In her current role, she leads the end-to-end implementation of digital analytics solutions across Trader web and apps platforms leveraging Google platforms.


Hassan Elbaytam
Analytics Consultant at Bounteous

Hassan Elbaytam is an accomplished engineer turned digital marketer with a passion for data analytics. With a background in electrical engineering, Hassan brings a unique blend of technical expertise and marketing insights to his work.
 
After gaining valuable experience as an intern with a digital marketing agency, Hassan quickly ascended to the position of Head of Digital Marketing at a rapidly growing crowdfunding startup in North America. In this role, he spearheaded successful digital marketing campaigns, leveraging his media buying and analytics skills to drive measurable results.
 
With a proven track record of delivering results, Hassan is adept at leveraging his engineering background, digital marketing expertise, and data analytics skills to help businesses achieve their goals. He continues to thrive in his current role as an Analytics Consultant, providing invaluable guidance and support to Fortune 500 clients as they navigate the transition to GA4.
 
Passionate about the intersection of technology, marketing, and data, Hassan remains at the forefront of digital marketing trends, constantly seeking innovative ways to drive growth and optimize campaigns.


Karla Zamora 
Founder @ freshMetrics
 
As the founder of FreshMetrics.co, Karla Zamora specializes in GA4 and GTM Strategy, Implementation, and Training. With over 10 years of experience in Digital Analytics, she helps entrepreneurs understand their digital marketing channels, enabling them to make informed business decisions. Her expertise lies in implementing and optimizing complex analytics strategies for clients of all sizes and industries, driving growth and cost reduction.


Mark Farmer  
Senior Digital Communications Advisor at Metrolinx

Mark Farmer is an award-winning digital communications leader who works in the Strategic Communications unit at Metrolinx on web, analytics, mapping and online events. He has led digital projects at the Ontario College of Teachers, York University, the Royal Ontario Museum, TransCanada PipeLines and others. Mark is a member of the Program Advisory Council for York University’s Certificate in User Experience Design. He blogs at markfarmer.net.
 

 

Online Registration

Registration is Closed
Closed: 6/13/2023 2:00 PM

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