Start Date: 6/18/2020 1:00 PM CDT
End Date: 6/18/2020 2:30 PM CDT
Venue Name: Zoom Location:
+1 312 626 6799 US & ID: 876 2646 6092
Digital Analytics Association
In our opinion, one of the best gatherings of the year is our DAA Symposium. We are sad that we could not all meet together this year, but rather than wait until next year, the DAA Chicago and Dallas chapters are hosting a virtual chapter event with the best of our forsaken symposium plans: the lighting speaker rounds.
1:00 - 1:05
Four topics, 10 minutes each, on relevant analytics maneuvers that you can learn today and apply tomorrow. At the end of the lighting rounds, we will break into the topic groups so that you can get to know each other and ask questions to your heart’s content.
Join us on June 18, 2020 at 1:00 PM CST to learn four new tactics from these industry leaders. We hope to see you there!
Agenda & Speakers:
1:05 - 1:20
Delivering Analytics Value Across Product Development Cycle
Product analytics should be an integral part of the product development triad, and touches every part of the product development cycle. As analysts, we should be thought leaders and insight deliverers at every step, from hypothesis validation to design to success measurement to optimization.
Teri Guill, Sr. Manager Digital Analytics, Hilton
Teri Guill is a seasoned analytics professional with experience in digital, marketing, channel and product analytics. She currently leads product analytics at Hilton and enjoys helping product teams optimize and deliver through data and insights.
1:20 - 1:35
Leveraging Analytics to Create Buy-in for Action: Loyalty Program
We will briefly walk through the approach we took to leverage analytics to implement a loyalty program to remove the cost of shipping barrier for customers in the collectible market. We used standard Analytics & VOC data to provide support for a vision for creating a better customer experience with a loyalty program. We then used their CDP to create an audience group, and provide loyal customers free shipping to increase incremental orders.
David Campanella, Mgr Digital Analytics, LiveArea
David has specialized in digital analysis, reporting, and technical implementation for LiveArea for the past 6 years. His biggest passion is consumer behavior and finding ways to create meaningful brand experiences that connect the consumer to your company.
1:35 - 1:50
Setting Up and Taking Advantage of Cross-Domain Testing with Google Optimize and Google Analytics
We will discuss how to implement optimize for cross-domain testing and the different types of testing this enables (multi-page multi-domain experiments, measuring cross-domain conversions to originating site experiment).
Elvis Komskis, Sr. Data Engineer, Bounteous
Elvis is a seasoned GA and GTM trainer at Bounteous. When he is not in the classroom sharing his passion for all things Aquia Lift, GTM, GA, and Google Optimize, he spends his time architecting analytics solutions for clients across a variety of industries. Before joining the Bounteous team, Elvis previously managed a digital experimentation program at Great Wolf Resorts, delivering $13M in incremental revenue lift.
1:50 - 2:05
User Journey Visualization
Understanding how customers are navigating your site can be incredibly insightful but also challenging with click-stream data. Join for a simple example of how to analyze your click-stream data using Big Query and R.
Dan Vivaldelli, Advanced Analysis and Data Visualization Specialist, InfoTrust
: Dan is an Analysis and Data Visualization Specialist at InfoTrust with a decade worth of experience in helping CPG brands gain insight into their customers' behavior through analytics. Given his background in e-commerce, merchandising and marketing, Dan spends most of his time helping e-commerce clients optimize their websites and building dashboards.