Start Date: 7/17/2019 1:00 PM EDT
End Date: 7/17/2019 2:00 PM EDT
Venue Name: Online Location:
Digital Analytics Association
Many companies do not execute detailed tracking for their social media and display campaigns due to the amount of effort it takes to individually tag each ad. They may use a generic tag or rely on referring URLs only to identify social traffic. This makes it hard to tie post-click web behavior to specific creatives, ads, and campaigns, which in turn makes it difficult to perform detailed analysis on which campaigns are truly succeeding or failing.
In this webinar, Anne Saylor shares the steps media analytics teams can take to drastically reduce time spent tracking media campaigns through automated data governance. Specifically, Anne addresses how to pull data from Facebook Ads Manager and Google Marketing Platform, automatically append data to URLs, as well as send detailed campaign data from Facebook, Google, and other platforms to classifications within Adobe Analytics, or custom data import fields within Google Analytics.
Upon completion of this program, participants will understand:
- Common roadblocks to effective social media and display analytics
- Steps to automate data governance for these channels
- How these steps should translate to richer analytics and improved productivity
Anne Saylor is an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as a Senior Client Strategist at Claravine, Anne was an analytics consultant for an agency and an analytics architect at Hilton Worldwide, where she was responsible for installing data governance best practices across a global organization.
Join our webinar to learn more