Start Date: 7/23/2018 2:00 PM EDT
End Date: 7/23/2018 3:00 PM EDT
Location:
United States
The Q2 report and webinar will feature a wealth of familiar benchmark metrics as well as analysis on topics such as:
- Google, Facebook, Amazon, and other platform updates
- Growth trends across channels, devices, and ad formats
- Key developments impacting performance across digital channels
Detailed Overview
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.
In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q2 2018 report and answer audience questions about its findings.
Presenters
Mark Ballard
Vice President, Research
Mark Ballard is the Vice President of Research at Merkle. He has a monthly column at Search Engine Land and manages the popular digital marketing section of the Merkle Blog. He also heads the production of Merkle's quarterly Digital Marketing Reports and Merkle’s biannual Dossier publication. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.
Andy Taylor
Associate Director of Research
Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the
Merkle Blog, Dossier, and quarterly
Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his fiancee.
