Start Date: 7/24/2019 2:00 PM EDT
End Date: 7/24/2019 3:00 PM EDT
The next DAA CMLF meeting will be held on Wednesday, July 24 2019 at 2:00 pm ET.
Registration for this event is open to Corporate Member Leaders only. You will recieve a confirmation email containing the call-in information upon registering.
Building a Data-Driven Decision-Making Culture
In this CMLF session we will discuss the common challenges and pitfalls of driving digital transformation inside of our organizations and tips, tricks, and techniques that been successful in overcoming these hurdles.
Areas of discussion will include; how to gain greater executive support and engagement in transformation, catalyst activities to achieve cultural change, New ways of working and organizational redesign.
Alex Destino, Executive Director, North Avenue
Alex Destino serves as Executive Director for North Avenue where he is responsible for the marketing and business intelligence functions working closely with the CEO and executive team to develop the marketing plan and take action on insights that he and the team develop. Alex comes to North Avenue Capital after helping achieve customer success as part of service-oriented, Fortune 100 brands across Healthcare, Financial Services, and Transportation industries.
Evan Lapointe, Founder, CORE
Evan’s career has spanned product, sales, marketing, and analytics. Evan was the inventor and co-founder of Satellite, the fourth-largest analytics-based technology on the Internet, which was acquired by Adobe in 2013. After the acquisition, Evan led the charge to establish clearer long-range product strategy and organizational alignment for the Experience Cloud, within Adobe’s high-growth, multibillion-dollar business. Prior to building Satellite, Evan merged his services startup Marketing Alpha with Search Discovery, founding its analytics practice. Today, that practice is the largest and fastest-growing independently-held digital analytics services business in the US, on the Inc. 5,000 for two consecutive years. In the last 15 years, he has helped over 200 organizations in nearly every industry revolutionize their ability to use data, create products and experiences, reach and engage audience, and build teams that run circles around their competition.