Event Calendar

Tuesday, July 9, 2019

DAA Essentials Series Online – Fundamentals of Digital Analytics

Start Date: 7/9/2019 12:00 PM EDT
End Date: 7/30/2019 1:00 PM EDT

Venue Name: Online

Location:
United States 

Organization Name: Digital Analytics Association

Contact:
DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933


DAA is excited to announce the launch of the newly revised, completely online Essentials Series.  This is an interactive, discussion-based, education program.
 
Whether you are new to web analytics, new to web management, or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • metrics terminology and technology
  • most critical web metrics
  • Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis
Class dates/times will be:
 
Tuesday, July 9th, 12:00 pm ET – 1:00 pm ET
Thursday, July 11th, 12:00 pm ET – 1:00 pm ET
Tuesday, July 16th, 12:00 pm ET – 1:00 pm ET
Thursday, July 18th, 12:00 pm ET – 1:00 pm ET
Tuesday, July 23rd, 12:00 pm ET – 1:00 pm ET
Thursday, July 25th, 12:00 pm ET – 1:00 pm ET
Tuesday, July 30th, 12:00 pm ET – 1:00 pm ET (Make-up class if needed)

Pricing:
Member: $850
Non-Member: $1050