Event Calendar

Wednesday, August 18, 2021

Digital Backyard Event | Impact of Digital Analytics for Business Transformation

Start Date: 8/18/2021 4:00 PM EDT
End Date: 8/18/2021 5:00 PM EDT

Venue Name: Zoom


Organization Name: Digital Analytics Association

Contact:
DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: (781) 876-8933


Thursday, August 18  4:00 PM - 5:00 PM ET


Lenovo's Global head of Online Sales, Digital Marketing and Platform, Ajit Sivadasan will talk in this digital fireside chat on how Lenovo.com evolved from a product centric experience to customer centric experience leveraging Analytics and Data Science.

Agenda:
1. Introducing the Speaker - 5 mins
2. Presentation - 35 mins
3. Q&A - 5-10 mins
4. DAA Wrap up - 5-10 mins

This event is FREE!

Location:
Anywhere through Zoom!

Hosted by DAA Raleigh Chapter


Speaker:

Ajit Sivadasan is a founding executive of Lenovo's global online strategy, starting in 2006 across it's b2c and b2b businesses. Over the last 14+ years led a global team that has helped craft and drive Lenovo's Global online sales from 5 countries to 35+ countries and lenovo.com's footprint into 90+ countries. During this period revenues and profits have grown by over 10X and units by over 15X in B2C. B2B revenues have increased substantially through custom portals for Global and international customers.